Estée Lauder Companies
Boots Garth Dee Assistant Manager Counter Lead
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Boots Garth Dee Assistant Manager Counter Lead
Counter Lead
About the Role
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share by maintaining a consumer-focused approach. They ensure the Brand's success through delivering exceptional service, operational excellence, and strong commercial outcomes.
Key Responsibilities
Brand Representation & Engagement
- Reflect a professional and credible brand image to all internal and external consumers.
- Maximise sales through selling strategies, excellent customer service, and adherence to high retail standards.
- Align with company policies and guidelines to improve efficiencies.
- Stay aware of daily/weekly targets while capitalising on all sales opportunities (e.g., events, omnichannel (Omni), and digital channels).
- Monitor competitor activity and identify missed sales opportunities.
- Actively utilise social media to enhance the Brand, protect its image, and drive business growth.
- Translate Brand Strategy locally, ensuring local plans are implemented effectively.
- Plan and execute local marketing initiatives and events, ensuring alignment with Retailer activities.
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Service Excellence & Consumer Relations
- Maintain a zero complaints mindset, fostering a surprise and delight culture.
- Act as a Brand Ambassador, leading the representation of Brand values.
- Manage refunds and complaints professionally, consulting with Area Managers as needed.
- Recruit, retain, and grow a loyal consumer base through ongoing engagement strategies.
- Develop product expertise to deliver an industry-leading consumer experience.
Operations & Compliance
- Ensure excellent standards in product presentation, housekeeping, displays, messaging, and pricing.
- Conduct daily retail standards reviews, maintaining required levels.
- Oversee deliveries, stock movements, and administrative compliance within agreed timelines.
- Meet all audit requirements and implement corrective actions for highlighted risks.
- Accurately fulfil information requests by deadlines.
- Minimise stock loss by enforcing and following Company Security Policies.
Health & Safety & Workplace Standards
- Maintain a safe working environment for consumers, adhering to both Company and Retailer Policies.
- Achieve a minimum audit scoring of Acceptable (A) in all health & safety and operational activities.
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Commercial Performance & Merchandising
- Manage daily replenishment, ensuring stock availability and addressing issues promptly.
- Leverage commercial reports to drive sales performance through informed decisions.
- Plan and execute visual merchandising layouts in line with guidelines and deadlines.
- Identify and resolve stock package issues, consulting Area Managers when necessary.
- Ensure all promotions and discounts comply with Company policies.
- Spot key trends and suggest product performance enhancements.
Qualifications & Requirements
- Proven experience in a fast-paced retail or consumer-focused environment.
- Strong commercial understanding of industry standards.
- Ability to drive self-development and continuous improvement.
- Excellent communication, organisation, and prioritisation skills.
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