Abel Richard
Boutique Assistant Director
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About Abel Richard
Abel Richard is an ultra-luxury Maison redefining modern refinement. With operations rooted in craftsmanship, design excellence, and elevated client experience, the brand specializes in exceptional luxury handbags and fine writing instruments, including Montegrappa, one of the world’s most storied and respected luxury pen houses, alongside rare and limited-edition creations that blend technology, high-tech material innovation, personality, and purpose.
Through its partnership with Montegrappa, Abel Richard brings forward a legacy of Italian craftsmanship, precision engineering, and artistic expression, celebrating writing instruments as objects of culture, heritage, and design. Each piece reflects an uncompromising commitment to quality, individuality, and timeless sophistication.
At Abel Richard, every detail matters. Every interaction is intentional. Every product is designed to leave a lasting impression.
Position Summary
The Boutique Assistant Director plays a key leadership role in supporting the day-to-day management of the London boutique. This position partners closely with the Boutique Director to drive commercial performance, deliver an exceptional client experience, uphold brand standards, and lead the team with professionalism and accountability.
The ideal candidate is a polished luxury retail leader with strong sales instincts, deep clienteling capability, operational discipline, and the ability to inspire a high-performing boutique environment. This individual must be comfortable working with high-net-worth and ultra-high-net-worth clientele while maintaining the highest level of discretion, service, and brand representation.
Key Responsibilities
Sales and Business Performance
- Support the Boutique Director in achieving and exceeding sales targets, KPIs, and boutique performance goals.
- Lead by example on the sales floor through exceptional client engagement, storytelling, and closing ability.
- Identify opportunities to grow revenue, improve conversion, increase average transaction value, and strengthen repeat business.
- Monitor daily, weekly, and monthly performance metrics and help implement action plans to drive results.
- Support the execution of local business development initiatives, partnerships, and private client outreach.
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Client Experience and Clienteling
- Deliver a world-class luxury experience that reflects the standards and values of Abel Richard.
- Develop and maintain strong relationships with new, existing, and VIP clients.
- Build a robust client book through proactive outreach, follow-up, appointment setting, and personalised service.
- Support the planning and execution of boutique events, trunk shows, private appointments, and other client engagement opportunities.
- Handle client concerns with professionalism, urgency, and a solutions-oriented mindset.
Leadership and Team Development
- Act as a visible leader on the sales floor and serve as a role model for service, appearance, behaviour, and performance.
- Coach team members on sales techniques, clienteling standards, product knowledge, and service expectations.
- Help foster a positive, accountable, and high-performance culture within the boutique.
- Step in for the Boutique Director when needed and help ensure continuity of leadership and operations.
Boutique Operations
- Support daily boutique operations, including opening and closing procedures, floor supervision, scheduling support, and cash handling compliance.
- Help oversee inventory accuracy, stock movement, transfers, cycle counts, and loss prevention standards.
- Ensure the boutique consistently meets visual merchandising, presentation, and housekeeping expectations.
- Maintain accurate CRM records, sales reporting, and operational documentation.
- Ensure compliance with company policies, security procedures, and applicable UK employment and retail standards.
Brand Representation
- Embody the values, image, and service philosophy of Abel Richard at all times.
- Maintain expert-level product knowledge across handbags, fine writing instruments, limited-edition pieces, and brand heritage.
- Represent the brand with credibility, discretion, and sophistication in all client and business interactions.
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Qualifications
- Minimum 5-7 years of experience in luxury retail, with significant exposure to high-touch client service environments.
- Minimum 2-3 years of leadership or management experience in a luxury boutique or comparable premium retail setting.
- Proven track record of achieving sales goals and building strong long-term client relationships.
- Experience working with high-net-worth and ultra-high-net-worth clients preferred.
- Strong coaching, team leadership, and floor management skills.
- Excellent verbal and written communication skills.
- Strong organisational skills and attention to detail.
- Comfortable using CRM systems, POS platforms, Microsoft Office, and retail reporting tools.
- Ability to manage multiple priorities in a fast-paced luxury retail environment.
- Professional, polished, and service-driven presence.
- Experience in luxury handbags, leather goods, jewellery, watches, fashion, accessories, or fine writing instruments.
Preferred Experience
- Experience supporting boutique events, private selling, and local market business development.
- Knowledge of the London luxury retail landscape and clientele is strongly preferred.
- Additional language skills are a plus.
- Bachelor’s degree preferred, or equivalent relevant luxury retail leadership experience.
Working Conditions
- Full-time role based in London.
- Requires flexibility to work retail hours, including evenings, weekends, and holidays, based on business needs.
- Requires extended periods of standing, walking the sales floor, client hosting, and handling luxury merchandise.
Equal Opportunity Statement
Abel Richard UK Ltd is committed to providing equal opportunities in employment and creating a respectful, inclusive, and high-performing workplace. Employment decisions are made based on business needs, role requirements, and individual qualifications.
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