Mode Executive
Boutique Director – Luxury Heritage Brand
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Mode Executive is supporting a leading luxury heritage brand in the search for a Boutique Director to lead its flagship boutique in Mayfair. This is a high-profile leadership opportunity with responsibility for driving commercial performance, delivering an exceptional client experience, and overseeing the strategy and operation of an adjacent private client space dedicated to the brand's most valued clientele.
The position is based in Mayfair, London, and reports directly to the Brand Director. The successful candidate will lead a team of five direct reports, comprising an Assistant Boutique Manager, three Senior Client Advisors, and one Client Advisor, while working closely with senior commercial leadership and international stakeholders.
The Role
- Lead the overall commercial performance and day-to-day operations of the flagship boutique and private client lounge.
- Inspire, coach, and develop a high-performing team, creating a strong culture of accountability, collaboration, and continuous development.
- Establish clear performance management routines through regular coaching, feedback, and succession planning, while nurturing future leaders within the business.
- Drive business growth by developing and executing strategies to increase sales, strengthen client relationships, and maximize boutique performance.
- Foster an exceptional client-centric culture, ensuring every interaction reflects the highest standards of luxury retail and hospitality.
- Build, develop, and maintain a robust pipeline of Very Important Clients (VICs) through proactive networking, CRM initiatives, and bespoke client engagement programs.
- Personally engage with Ultra High Net Worth (UHNW) clients, representing the brand with confidence at private events, client experiences, and industry functions.
- Lead transformational initiatives, including improving underperforming teams or boutiques, implementing operational improvements, and driving sustainable performance growth.
- Maintain exceptional operational standards across all aspects of the boutique, leading by example with a visible presence on the sales floor and ensuring operational responsibilities are shared effectively across the team.
- Collaborate with senior leadership on business planning, commercial strategy, and performance reporting.
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Requirements
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- Proven experience in a Boutique Director, Store Director, or equivalent senior luxury retail leadership role.
- Demonstrated success in leading, developing, and retaining high-performing teams, with experience managing senior-level talent.
- Strong track record of successfully turning around underperforming businesses, leading business recovery initiatives, or opening new luxury retail locations.
- Exceptional clienteling expertise, with evidence of developing successful VIC strategies, CRM programs, and long-term client relationships.
- Confidence engaging with UHNW and High Net Worth clientele, with excellent communication and presentation skills.
- Strong commercial acumen combined with a hands-on leadership style and meticulous attention to operational excellence.
- Experience working within a luxury heritage brand is highly desirable.
- Knowledge of the luxury watch sector is advantageous but not essential; genuine passion and curiosity for the category are equally valued.
- Strong understanding of the Mayfair luxury retail landscape and established exposure to the local luxury client community.
- Ability to represent the brand with professionalism and credibility across client events, business presentations, and external engagements.
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