Crown Gabelstapler GmbH & Co. KG - Deutschland
Branch Sales Manager
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Crown Lift Trucks Ltd: Area Sales Manager – Job Description
About Crown Lift Trucks Ltd
Crown is one of the world’s largest material handling companies, known for its award-winning product design, advanced engineering & technology, and superior after-sales service. For 80 years, Crown’s vertically integrated processes have driven the design, manufacture, and distribution of forward-thinking, innovative solutions—boosting productivity and operating efficiency for customers.
The company produces forklifts, batteries and chargers, automation solutions, fleet management technologies, and warehouse solutions, with a focus on design services. Founded in 1945 as a family-owned business, Crown prioritises the customer—embodied in its pledge: “When every minute matters, customers can count on Crown to keep their businesses moving.”
Job Description
Reporting to the Branch Managers, you will be responsible for:
- Driving sales targets and cultivating a high-performing sales team
- Developing tactics to secure market share, profit, and other key sales metrics in a defined geographic area
- Contributing to the company’s marketplace knowledge through research and insights
- Monitoring and reviewing the team’s customer contact strategy via Crown 360
- Coaching and motivating the sales team to meet targets and key performance indicators (KPIs)
- Managing discount levels and monitoring team activity
- Developing team potential to its fullest
- Ensuring the health, safety, and well-being of team members
- Creating strategies to promote Crown’s products and services
- Hiring, training, and motivating the sales team
- Preparing sales forecasts and setting sales goals for Area Sales Managers
- Collaborating with customers to understand their needs and enhance results
- Establishing best practices and ensuring compliance
- Conducting market research and collecting customer feedback to refine service delivery
- Evaluating performance, compiling sales reports, and submitting them to senior management
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Skills and Experience
We seek a candidate with a successful sales track record in the electric warehousing equipment sector or a related field such as pallet racking systems. Emphasis is placed on career stability, self-motivation, and a strong work ethic, along with determination, energy, and passion.
Essential Requirements:
- Demonstrated ability to coach and manage a sales team
- Commercial acumen with an understanding of impactful decision-making
- Results-driven, customer-focused, proactive and enthusiastic approach
- Minimum of 5 years’ experience in materials handling sales, ideally within the forklift industry
- Strong new business development skills
- Personable and adept at building strong relationships
- Exceptional presentation and customer-facing skills—written/verbal, equipment demonstrations, price negotiation, and objection handling
- Market and competitor awareness (need identification, trend analysis)
- Strong solution sales approach
- Numerical competence in sales metrics and forecasting
- IT proficiency (Microsoft Office, email management)
- Excellent organisational skills
- Ability to absorb client details and effectively communicate product features and benefits
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Benefits
Core Offer:
- Monday–Friday contract: 37-hour weeks, with flexibility to adapt for job demand
- Company Car and associated benefits:
- Fuel card with private mileage allowance
- 25 Paid holidays per year
- Company pension plan
Enhanced Benefits:
- iPhone allocation
- Company laptop
- Exceptional discount scheme—access to perks from leading UK brands
- Tell Us Health programme
At Crown, our employees are our driving force—our innovative culture and commitment to development ensure passion, long-term careers, and impactful growth. Join a team of over 1,000+ employees who have celebrated 25+ years with Crown!
Questions? Contact Karen Callander at 07711 368 935 or karen.callander@crown.com.
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