Advocate Group
Brand Activation Manager
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Business Activation Manager London Up to £35,000 + Travel Allowance + Bonus
Podkováň Brewery has been brewing traditional Czech lager in the heart of Bohemia for over 600 years. As we continue to grow our UK business, we're looking for an ambitious, energetic, and creative Brand Activation Executive to be the face of our brand in the on trade. This is a hands on field-based role that combines brand activation, sampling, events, customer engagement and commercial support to drive awareness and sales across the On Trade.
You'll be responsible for bringing our brands to life where it matters most – in pubs, bars, festivals, and events, while working closely with our Business Development Managers to unlock new opportunities and support commercial growth.
If you're passionate about beer, enjoy engaging with customers, delivering standout activations and supporting commercial growth through events, tastings and business development opportunities, we'd love to hear from you.
Responsibilities will include: Deliver engaging beer tastings, sampling sessions and consumer experiences across pubs, bars, events and festivals. Represent the brand at trade and consumer events, acting as a passionate ambassador for our portfolio. Plan and execute impactful brand activations that increase visibility and rate of sale. Identify and secure opportunities for events, festivals, tap takeovers, partnerships and promotional activity. Support Business Development Managers with customer presentations, sales pitches and new business meetings. Generate qualified leads and identify new venue opportunities for the sales team. Ensure excellent execution of point-of-sale materials, visibility assets and branded equipment within customer venues. Coordinate and manage activation logistics, including stock, POS, merchandise and event requirements. Gather market intelligence, customer feedback and competitor insights to support commercial decision-making. Work closely with Sales and Marketing teams to ensure brand activity aligns with commercial objectives. Monitor and report on activation performance, customer engagement and sales impact.
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About You: Previous experience in Drinks, FMCG, Hospitality or Marketing Passionate about beer and confident talking about brands Experienced in brand activation, events, marketing, field sales or customer engagement. A natural relationship builder who enjoys meeting people and creating commercial opportunities. Highly organised and able to manage multiple events, venues and projects simultaneously. Creative and commercially minded, with a flair for developing innovative events, promotions and activations that drive brand awareness and customer engagement. Willing to travel regularly and work occasional evenings and weekends to support events and festivals. Self-motivated, proactive and able to work independently in a field-based environment. Full UK driving licence and willingness to travel as required
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We are an equal opportunities employer and welcome applicants from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation, or age.
Advocate Group is the sole and exclusive talent partner for Podkováň. All direct or third party applicants will be forwarded to Advocate Group for processing.
Please get in touch with Roxy Gadd or click “Apply Now” to be considered
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