Clyde Munro Dental Group
Brand and Campaign Lead
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Brand and Campaign Lead
Campaign Lead (Brand & Campaign) – 12-Month Transformation Programme
About the Role
As part of a 12-month transformation programme, we are seeking a Campaign Lead to bolster our marketing team and deliver additional capability alongside strategic initiatives—including brand development, website redevelopment, and CRM implementation.
Based at our Glasgow city centre HQ, this hybrid role requires 1–2 workdays on-site, with the flexibility to engage with agencies, practices, and events across Scotland as needed.
The Campaign Lead will focus on elevating our private treatment revenue by leading multi-channel initiatives—raising brand awareness, driving lead generation, and supporting Treatment Co-Ordinator functions. The role enforces brand consistency while championing patient-facing engagement through campaigns, events, sponsorships, and partnerships.
Responsibilities
Campaign Planning & Delivery
- Lead private treatment campaign execution, ensuring on-time, on-budget delivery.
- Coordinate digital, print, PR, outdoor, radio, and local marketing strategies.
- Collaborate with the Senior Marketing Manager to analyse patient data and optimise engagement opportunities.
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Brand Campaigns
- Develop above-the-line (ATL) and brand awareness campaigns aligning with Clyde Munro’s new brand strategy.
- Align cross-agency campaign execution for seamless delivery.
- Maintain brand consistency across all campaign touchpoints.
- Support brand launches, creative rollouts, and patient-facing events (e.g., sponsorships/partnerships).
Digital Marketing
- Manage paid media campaigns (with Senior Marketing Manager support).
- Oversee campaign landing pages in consultation with website partners.
- Assist with email campaigns alongside the Practice Marketing Lead.
- Engage in SEO and content marketing initiatives.
- Contribute to the group social media strategy.
Brand Communications
- Partner with the Practice Marketing Lead to amplify clinician visibility via:
- Video content
- Social media
- Thought leadership
- Podcasts
- Cultivate relationships with Scottish/local press for increased exposure.
- Support internal communications efforts across the team.
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Requirements
About You
- A degree in Marketing, Communications, or a related field.
- 3+ years of experience in a marketing or campaign role (desirable).
Benefits
At Clyde Munro Dental Group, we prioritise the wellbeing and growth of every team member. Enjoy these attractive perks:
- Competitive pay scale
- Opportunities for career progression
- Referral bonus ("Recommend a Friend")
- Access to professional development (online training/educational support)
- Wellbeing initiatives tailored to staff needs
- Cycle to work scheme
- Employee Assistance Programme
- Enhanced family-friendly policies
- "You Day" (paid leave for moving house/marriage)
- Integration with a passionate, values-driven team delivering exceptional patient care.
*Join us and play a pivotal role in shaping Clyde Munro’s future—where autonomy meets opportunity—within a collaborative, patient-focused group.
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