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Brand and Lifecycle Marketer
Brand & Lifecycle Marketer – Tilt ✨
TL;DR
Tilt is transforming the future of commerce, building a new way to shop online. The team is growing its marketing function and seeking a Brand & Lifecycle Marketer to unite brand storytelling, customer lifecycle management, and organic content into a cohesive narrative. This hands-on role is ideal for a career-early professional with hustle and a passion for fast-scaling consumer tech. You’ll get early mentorship from senior leaders, broad exposure to multiple marketing channels, and real ownership over impactful work.
About Tilt (The Mission) 🚀
Our mission: Make Commerce Alive. Today’s e-commerce ecosystem—errors of static store websites and faceless marketplaces—lacks the attention, community, and personality appealing to today’s merchants. Despite this, Tilt has already powered UK sellers from zero to £1M+ earnings, with hundreds thrivning beyond national income averages.
We’re just getting started.
Your Mission: Tie It All Together 🧵
Reporting to the VP of Categories & Expansion, you’ll shape Tilt’s marketing identity—our brand stories, customer relationships, and cross-channel cohesion. From first ad clicks to hundredth app opens, you’ll ensure the Tilt experience stays consistent, intuitive, and alive.
This isn’t just a traditional role: You’ll handle brand, lifecycle, and content simultaneously, learning the full scope of marketing within a fast-scaling team. You’ll operate with autonomy but guided support, transforming ideas into tangible campaigns that build repeat buyers into loyal advocates.
What You’ll Do ▶️
First 0 – 3 Months
- Uncover Tilt’s brand essence, buyer personas, and categories (sneakers, trading cards, streetwear, etc.).
- Own lifecycle and retention efforts: Build, optimize, and ship onboarding, retention, and win-back CRM flows in Customer.io.
- Establish a consistent organic social and content cadence alongside the Content Lead and category teams.
- Tackle quick wins whenever you spot one—initiative is both prized and raised.
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3+ Months (Growth Phase)
- Lead specific lifecycle campaigns from start to finish, backed by leadership guides.
- Convert shoppers from first-time customers to repeat buyers to brand devotees, with strategic segmentation.
- Contribute to brand voice and creative direction, ensuring it aligns across touchpoints.
- Analyse and iterate based on data: retention rates, engagement KPIs, CRM effectiveness.
Your influence will only grow as you prove impact. This role expands alongside you.
Who You Are (No Questions Asked) 📌
- 1–2 years of relevant experience (or a grad with impressive hustle)—digital nah ?: the right mind-set.
- Action-oriented achiever—prefer fast execution over endless deliberation.
- Clear, confident writer with strong tone instincts for storytelling.
- Can juggle deadlines, roles, and priorities without dropping balls.
- Passionate about Tilt’s niches (.TokenTown purchasable? YGMs sneakerhead?) and the communities they power.
- At ease with ambiguity and the rapid pace of a young startup.
Nice (But Not Required) ✨
- Experience with email/SMS CRM (we use Customer.io).
- Prior design, content creation, or scalable organic branding.
- Awareness of live commerce, two-sided platforms, or community-driven growth.
- Help desk history? Loves the tech stack behind direct-to-consumer plays.
Why Join Tilt? 🌟
Benefits for you: ✔ 360° marketing role—exposure to brand, lifecycle, and content (scarcity for early-cfirelbertes). ✔ Steep growth path: Learn from senior leaders, own your narrative. ✔ Direct access to product/engineering teams to amplify your ideas.
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What awaits your team: 🔹 A force of curious, kind minds who efficiently ship amazing innovations. 🔹 Mission-driven success with scaling ambitions.
And the people? A cohort of curious, kind teammates confused how to deliver against benchmarks.
Perks & Perks (Beyond Common) 🎣
Let’s be real: Holiday. Birthday. School holidays—a lot more English holidays^{1}. Here’s the extra stuff:
- 29 mandatory days off (UK legal plus). Bonus holiday or day off on birthdays, outcome unrelated (as it might be).
- Root stock options for mission alignment → (money if retail collapses ? No).
- Auto-enrolment, 3% from Day 2.
- Holistic healthcare:
- Unlimited therapy sessions (literally, including partner, adult children/ies, and teenage DHMM… no need for physical phone stuff for anyone over 19).
- GP-on-demand + private prescriptions coverage for all NL partners.
- Tech: A new-to-you MacBook Pro, budget to outfit your dream desk.
- Self-care: Marketplace discounts crazy-minded. Broken leg? Walk fast? Let me know.
- Plus mental health support (Rapp MS app, short-term private GP).
- Free Deliveroo on those late hours. Figure you out work-life balance.
Location: On-site, Kings Cross unless called otherwise. British summers? Less (rainy?).
Welcome Amidst it All
We’re only here if Diversity + Inclusivity = company culture—potential trivases far-value over checklists.
And really:
This doesn’t cover everything you want to know—a real internal insight? Just ask. Woo us with questions!
(Serious application? Reach out. Talk to someone.)—(mail) | ‘Coyote Now’ sticks at 0–5, we’re curious—can be 3–1.
⚡ Ready? Invest? Don’t wait: Now’s the time to apply. (Part of?)
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Jessica, London
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