bp
Brand and Product Manager - EDGE - Castrol
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Job Family Group: Marketing Group
Job Description
Our purpose is to bring together people, energy and markets to power and navigate a changing world. In a time of constant change and possibility we need new talent to pursue commercial opportunities, fuelled by world-class insight and expertise. We’re always striving for more innovative digital solutions, sustainable outcomes and closer collaboration across our company and beyond, and you could be part of that too.
About the role
This is a role within the Castrol organisation and the successful candidate will become part of the Castrol ring-fence. If you are part of the ring-fence, it is expected that your employment will move with Castrol to new ownership. Castrol EDGE is our flagship premium brand and a key driver of growth for the Castrol business.
We're looking for a Brand and Product Manager who can help shape its future on a global scale. In this role, you'll sit at the intersection of brand strategy, product innovation and customer growth. You'll lead global initiatives that influence how Castrol EDGE is positioned, developed and activated across markets, while working closely with local teams, technology experts and commercial stakeholders around the world.
This role is ideal for someone who enjoys taking ownership, navigating complexity and turning insight into action. You'll be empowered to lead projects end-to-end, influence senior stakeholders and drive decisions that strengthen brand performance, accelerate innovation and create value for customers and consumers.
What you'll be doing
- Develop and deliver global brand and product strategies for Castrol EDGE, driving growth, customer satisfaction and brand strength.
- Lead product portfolio management, including product stewardship, lifecycle management and innovation initiatives.
- Shape innovation pipelines and bring new products, offers and solutions to market.
- Develop pricing and value proposition strategies that support sustainable growth.
- Use customer, consumer and market insights to identify opportunities and influence business decisions.
- Partner with priority markets to co-create omnichannel campaigns and activation toolkits.
- Lead global launch programmes and support successful deployment across local markets.
- Work closely with OEM, technology, operations and commercial teams to deliver customer-focused solutions.
- Champion thought leadership in product management, innovation and portfolio simplification.
- Measure performance and optimise marketing activities to deliver commercial and brand outcomes.
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What we're looking for
- Experience in brand management, product management, marketing or customer experience, with a track record of delivering commercial and customer-focused outcomes in complex organisations.
- Experience working within complex, matrixed or multinational organisations.
- Strong stakeholder management and influencing skills.
- A track record of turning customer insights into impactful business solutions.
- Experience leading projects from concept through to execution.
- Excellent communication and collaboration skills.
- Strong analytical and strategic problem-solving capabilities.
- Comfortable working autonomously and taking ownership of complex projects from concept to delivery.
- Self-motivated, resilient and energised by working in a fast-paced global environment, with a curiosity and growth mindset.
- Able to build credibility and influence across a broad range of stakeholders and functions.
- Knowledge of omnichannel marketing and customer experience principles.
Why join us?
At Castrol, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others. We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits.
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Travel Requirement
Up to 10% travel should be expected with this role
Relocation Assistance
This role is not eligible for relocation
Remote Type
This position is a hybrid of office/remote working
Skills
Brand Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Customer Value Proposition, Decision Making, Developing and implementing strategy, Developing creative marketing content, Digital Fluency, Generating customer insights, Listening, market, Presenting, Project and programme management, Project Management, Sector, Supplier Performance Management, Supplier Relationship Management, Supplier Selection, Using market research effectively, Writing skills
Legal Disclaimer
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us. If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks. This careers site is for bp contractors only. Please do not refer or share the role(s) with anyone who is not currently a contractor at bp.
We’re an international energy company with global scale, ambitious plans and a team of brilliant people delivering energy to the world, today and tomorrow.
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