Animed
Brand and Social Executive
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Animed - Marketing Campaign Executive
Animed is one of the biggest online pet retailers and veterinary dispensaries in the UK, selling affordable, trusted pet supplies for your furry friend. Animed delivers everything from prescription medications, non-prescription medications, health supplements and specialist food to stimulating toys, accessories and treats, stocking a wide range of leading brands such as Hills, Royal Canin, Feliway, Frontline and Lily's Kitchen.
We are passionate about what we do and the outstanding service we provide to our customers and their pets, whether they be two-legged, four legged, feathered or finned!
Summary of Role
Reporting into the Senior Marketing Manager, this role will execute our overall brand campaigns and social media objectives to support Animed's business objectives and strategy.
The position will lead on executing the brand campaign element, liaising with internal and external stakeholders to grow our brand presence across a variety of platforms, both on and offline. Additionally, it will deliver on social media targets, managing and growing our social engagement across multiple social platforms.
This role is collaborative in function, working in a team to achieve a variety of marketing KPIs and overall marketing strategy.
Please note – this is a 6 Month FTC position with some travel to CVS sites
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Key Responsibilities
- Executing brand and social elements of Animed's integrated marketing campaigns ensuring activity is optimised for reach, engagement and new client growth
- Increase Animed brand awareness and continual measurement
- Increase partner brand awareness across our customer base
- Create and publish engaging and informative content for use across both online and offline channels with the objective of driving new client acquisition, manage external agencies to produce this within set briefs and brand guidelines
- Manage/review with relevant internal teams/agencies performance of any brand or social activities, using engagement metrics to analyse outcomes and refine activities according to these insights
- Assist with creating high-quality content for use on Animed's website
- Brief internal teams for timely publication of Animed content (Digital experience team)
Key Skills Required
- Demonstratable experience in brand marketing activities
- Demonstrable experience in creating social content and engaging with social media audiences
- Experience in interpreting and analysing metrics to drive better customer and commercial outcomes
- A high level of creativity, good communication skills and the ability to work well in a fast-paced and dynamic environment
- Digital/online/E-commerce background; this can be either agency or client side
- Good communication and presentation skills
- Organised, able to balance multiple projects and requests
- Creative, methodical problem-solving skills with a focus on efficient execution
- Excellent team player who can work cross-functionally and collaboratively with individuals and teams
- Proactive and independent nature, always looking for ways to improve existing processes
- Willing to be proactively involved in any marketing activities, such as attendance at possible external events
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We Offer
- 6 weeks leave a year (5 weeks annual leave + Bank Holidays or equivalent time off)
- Buy/Sell holiday scheme
- Health cash plan – money saved on everyday health treatments
- A range of flexible benefits to suit your needs, including discounted gym membership, childcare vouchers and much more!
CVS is committed to being a fully inclusive place to work where all our colleagues are encouraged and supported to be themselves, where difference is celebrated and where everyone feels able to deliver their best. We are also determined to build a workforce that is more representative of our diverse communities and the people we provide our services to.
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