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About AkzoNobel
Since 1792, we’ve been supplying the innovative paints and coatings that help to colour people’s lives and protect what matters most. Our world-class portfolio of brands – including Dulux, International, Sikkens, and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.
For more information, visit www.akzo 보일.com.
Job Title: Brand Building Manager – Interior Wall Paint (IWP)
Location: Slough, UK
About the Role
We’re seeking a Brand Building Manager – Interior Wall Paint (IWP) to lead one of our most critical professional market segments and drive sustainable growth across the UK. In this role, you will:
- Own and grow the Professional Interior Wall Paint segment as your own business.
- Shape local vision and strategy while ensuring short- and long-term market performance.
- Translate EMEA direction into local impact through close collaboration with sales, customer teams, and branding colleagues.
Play a crucial role in combining brand preference, innovation, and growth strategy to solidify AkzoNobel’s leadership in this segment.
Key Responsibilities
- Lead the Professional IWP Segment:
- Own and drive the brand and commercial strategies to deliver growth in market share, Gross Inflation Value (GIV), and volume.
- Develop and Execute the Local Brand Plan:
- Align the annual Interior Wall Paint strategy with business mandates, commercial priorities, and the EMEA roadmap.
- Commercial & Operational Execution:
- Lead activation campaigns, new product launches, and complexity reduction initiatives to optimise local performance.
- Oversee New Product Initiatives (NPIs):
- Manage EMEA-approved NPI projects locally, ensuring strategic execution for maximum impact.
- Campaign & Promotion Development:
- Localise global campaigns to meet local relevance, while developing winning local campaigns, promotions, and always-on content.
- Budget & ROI Management:
- Manage the Above & Below-the-Line (A&P) budget to ensure activations deliver measurable business results.
- Content & Stakeholder Documentation:
- Maintain accurate, up-to-date local product documentation for customers and stakeholders.
- Performance Evaluation & Improvement:
- Assess campaign and NPI performance using data to enhance ROI and future activities.
- External & Internal Relationships:
- Build and manage relationships with agencies, EMEA teams, sales, sales & field sales, and customer experience colleagues.
- Customer Reach & Segmentation:
- Ensure the right communications reach target customers to drive commercial success.
- Assortment & Demand Planning:
- Analyse and optimise the local product portfolio and mix, working with demand planning to support business and operational alignment.
- Collaborate with Brand Builders:
- Provide strategic direction to the IWP Whites and IWP Colour Brand Building Managers.
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Roles & Requirements
What You Know & How You’ve Applied It
- A degree-level qualification (or equivalent) in Marketing, Business, or a related discipline.
- Demonstrable experience as a Senior Brand Building / Marketing Manager in brand-building roles.
- Strong commercial acumen, strong business analysis skills, and the ability to transform insights into actionable strategies.
- Proven project management experience across multidisciplinary teams, with executive organisational competency and sharp attention to detail.
How You Work
- Pragmatic marketing mindset, with a keen interest in local market dynamics and customer needs.
- Ability to prioritise effectively and manage multiple assignments in fast-paced environments.
- Analytical prowess, capable of measuring performance, identifying trends, and driving improvement.
- Advanced written and verbal communication skills in English and the local language.
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Your Leadership Approach
- Effective collaboration, influencing, and stakeholder management across cross-functional teams.
- Growth-focused mindset and the proactive ability to identify high-impact opportunities.
How You Fit with AkzoNobel
We’re looking for a commercially driven brand leader who thrives in owning a high-growth business segment, Operating with both strategic insight and hands-on execution. You should be:
- Curious about market trends, customer needs, and opportunities to enhance brand performance.
- A strategic thinker with operational rigor, able to execute local plans with precision.
- Collaborative and influential—bringing diverse stakeholders together under a unified vision.
- Results-oriented with a focus on measurable success and operational excellence.
- Resilient and adaptable, turning challenges into competitive advantages in a cross-functional setting.
Why Join Us?
AkzoNobel fosters an environment where diversity, inclusion, and innovation thrive. Learn more about our commitment Unconscious Bias training and inclusive culture stance.
This role presents a unique opportunity to shape the future of Interior Wall Paint, driving brand growth, effective market activation, and bright commercial outcomes.
Apply now to steer Britain’s interior wall paint journey with AkzoNobel.
Requirements ID: 54671
Equal Opportunity Statement: All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, or disability.
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