Immediate
Brand Campaign Manager
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Brand Campaign Manager
Brand Campaign Manager (up to £43,000)
At Immediate, we're home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food, Gardeners' World and History Extra. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.
We're the destination for people looking to get more from the things they love. We help inspire them, deepening their knowledge, skills and fuelling their passions, so they can enjoy more of what life has to offer. Whether it's tackling big projects or savouring small moments—whether that's reaching fitness goals, savouring good food, cultivating outdoor (or indoor) spaces, or enjoying the latest TV sensation with loved ones—we help bring our audiences joy.
About the Role
We are looking for a highly organised and collaborative Brand Campaign Manager to join the Gardeners’ World team to support the delivery of integrated B2C brand marketing activity.
Reporting to the Brand Growth Lead, this role will play a key part in delivering:
- Multi-channel campaigns
- Audience growth initiatives
- Brand consistency
- Enhanced engagement and commercial performance
The successful candidate will be a strong campaign manager, comfortable working cross-functionally, making data-driven decisions and balancing multiple priorities in a fast-paced, content-led environment.
Key Responsibilities:
You will:
- Support the end-to-end delivery of integrated multi-channel marketing campaigns, from briefing to post-campaign analysis, managing:
- Campaign timelines
- Content creation
- Budgets
- Approvals
- Reporting processes
- Lead and execute key brand initiatives, including:
- The Gardeners’ World 2-for-1 campaign
- Wider audience engagement activities
- Act as a brand guardian, ensuring consistency of messaging, tone of voice and brand representation across all touchpoints
- Collaborate with editorial, acquisition, commercial, design, social, CRM, events and digital teams to deliver cohesive campaigns
- Optimise campaigns through:
- Performance reporting
- Insight analysis
- Data-led recommendations
- Monitor:
- Audience trends
- Competitor activity
- Market insights
- Identifying opportunities for audience growth and heightened engagement
- Contribute creative ideas to support brand growth outside seasonal peaks through:
- Partnerships
- Innovative campaigns
- New audience acquisition strategies
- Work closely with the Gardeners’ World Live events team to ensure consistent brand representation in:
- On-site activations
- Promotional materials
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Requirements
Experience in brand marketing and campaign management is essential. You will also need:
- Demonstrated experience delivering multi-channel marketing campaigns
- Strong organisational and project management skills, with an eye for detail
- Knowledge of supporting and delivering brand partnerships
- Experience working collaboratively across multiple stakeholders and teams
- Exceptional written and verbal communication skills
- An analytical mindset with the ability to interpret campaign performance and audience insights
- Commercial awareness and an understanding of audience engagement strategies
- Familiarity with digital marketing channels, including:
- CRM
- Social media marketing
- Email campaigns
- Content marketing
- Ability to nurture and maintain strong working relationships
- A proactive, solutions-oriented approach to challenges
- Highly organised and adaptable
- Commercially aware and audience-focused
- Collaborative and confident when managing stakeholders
- Experience thriving in a fast-paced environment with multiple priorities
- An enthusiastic, curious mindset, with a drive to contribute ideas and recommendations
Benefits
- Work environment: Relaxed office culture with regular social events, including an annual summers festival
- Well-being support:
- A network of Mental Health First Aiders & Champions
- Well-being initiatives and workshops
- Holiday: 25 days per year, plus an extra day for your birthday. Office also closed from Christmas to New Year
- Development opportunities:
- Tailored training through am inhouse learning platform
- Access to LinkedIn Learning
- Career progression:
- A progressive and transparent culture focused on your growth
- Flexible work: Hybrid or fully remote options, plus early finish Fridays
- Cycle to work scheme
- Family policies:
- Competitive paternity, adoption, and surrogacy leave
- Pregnancy loss, fertility and carers policies
- Pension and protection:
- Competitive pension plans
- Life Assurance supporting you and your loved ones
- Modern workspace:
- A newly renovated, collaborative office
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About Us
At Immediate, we pride ourselves on an open, inclusive, and collaborative culture that empowers people to thrive and perform at their best. We deeply value our team, local communities, and sustainability, ensuring we foster a positive impact on society and the environment.
- Our Diversity & Inclusion network actively promotes an equitable workplace
- Well-being programmes and holistic support for employees
- Clear and measurable sustainability strategies
We are an equal opportunities employer—we value and celebrate diversity. No candidate will be treated less favourably due to their:
- Sex
- Gender reassignment
- Pregnancy and maternity status
- Marital/civil partnerships
- Sexual orientation
- Race, nationality or ethnicity
- Age
- Religion or belief
- Disability
Immediate is committed to supporting those returning to work after a career break, maternity leave, or caring responsibilities. We believe in empowering every individual to grow, be supported, and make a meaningful difference.
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