Immediate Media Co
Brand Campaign Manager
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Brand Campaign Manager
Brand Campaign Manager (up to £43,000)
At Immediate, we’re home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food, Gardeners’ World, and History Extra. Our trusted, high-quality content reaches millions of people monthly across digital, print, video, podcasts, apps, and live events.
We’re the destination for those looking to get more from the things they love. We help inspire them, deepening their knowledge, skills, and fuelling their passions, so they can enjoy more of what life has to offer. Whether it’s achieving fitness goals, savouring good food, cultivating spaces, or enjoying the latest TV sensations, we bring audiences joy.
About the Role
We’re seeking a highly organised and collaborative Brand Campaign Manager to join the Gardeners’ World team. This role will support the delivery of integrated B2C brand marketing activity, reporting to the Brand Growth Lead.
As a key player, you’ll deliver multi-channel campaigns, support audience growth initiatives, maintain brand consistency, and identify ways to increase engagement and commercial performance. Thriving in a dynamic, content-driven environment, the ideal candidate is a cross-functional campaign leader with the ability to prioritise, lead stakeholders, and make data-backed decisions.
Responsibilities
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Support the delivery of integrated multi-channel marketing campaigns—from brief creation to post-campaign analysis, including:
- Managing campaign timelines
- Developing content
- Tracking budgets
- Handling approvals
- Reporting processes
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Lead and support execution of key brand initiatives, including:
- The Gardeners’ World 2-for-1 campaign
- Broader audience engagement activities
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Act as the brand guardian, ensuring:
- Consistency in messaging
- Alignment with the tone of voice
- Cohesive brand representation across all touchpoints
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Collaborate with editorial, acquisition, commercial, design, social, CRM, events, and digital teams to deliver unified campaigns
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Optimise campaigns through:
- Performance reporting
- Insight analysis
- Data-driven recommendations
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Monitor audience trends, competitor activity, and market insights to uncover growth and engagement opportunities
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Contribute innovative ideas for sustained brand growth beyond seasonal peaks (e.g., partnerships, campaigns, and new audience expansions)
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Work closely with Gardeners’ World Live events teams to ensure consistent brand representation in:
- On-site activations
- Promotional materials
Requirements
- Proven experience in brand marketing and campaign management
- Ability to deliver multi-channel marketing campaigns
- Strong organisational and project management skills, with meticulous attention to detail
- Experience supporting and delivering brand partnerships
- Ability to work collaboratively across multiple stakeholders and teams
- Excellent written and verbal communication skills
- Analytical mindset for interpreting:
- Campaign performance
- Audience insights
- Strong commercial awareness and understanding of audience engagement
- Knowledge of digital marketing channels, including:
- CRM
- Social media
- Email marketing
- Content marketing
- Prowess in nurturing and maintaining strong working relationships
- Proactive and solutions-oriented
- Highly organised and adaptable, with the ability to manage priority shifts
- Commercially aware while remaining audience-focused
- Confident in stakeholder management
- Comfort working in a fast-paced environment with multiple campaign priorities
- Passionate, curious, and eager to offer fresh ideas and recommendations
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What We Offer
- Enthusiastic culture shaped by regular events—including a summer festival and frequent social gatherings
- Supportive well-being initiatives, including:
- Work-life balance talks and workshops
- Mental Health First Aiders & Champions
- 25 days holiday + an extra day for your birthday—plus office closures over Christmas and New Year
- Tailored training and development through:
- Internal learning platforms
- LinkedIn Learning
- Progressive and transparent culture focused on career growth
- Flexible/hybrid working with early finish Fridays
- Cycle to work scheme
- Enhanced Family Policies, including:
- Paternity, adoption, and surrogacy leave
- Pregnancy loss, fertility, and carers support
- Competitive pension plans and life assurance
- Modern, renovated office featuring collaborative spaces
Our Culture
At Immediate, we foster an open, inclusive, collaborative, and dynamic working environment that empowers teams to thrive. We prioritise our people, communities, and environmental impact, reflected in:
- Active Diversity & Inclusion initiatives
- Comprehensive well-being programs
- Clear sustainability strategies
We believe equality of opportunity is paramount and stand committed to:
- Never discriminating based on sex, gender reassignment, pregnancy/maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief, or disability.
- Supporting professionals who are re-entering the workforce after career breaks, maternity leave, or caring responsibilities.
Immediate is the place where you can grow, be supported, and make a meaningful difference.
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Jessica, London
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