Brand Campaign Manager

Job Description We have an exciting opportunity for a Brand Campaign Manager to join our dedicated Brand team at AJ Bell, based from our head office in Salford Quays. The Brand Campaign Manager will play a key role in shaping and executing compelling broad-reach advertising campaigns, to contribute towards AJ Bell’s ambitious brand and commercial objectives. What you’ll be doing: Executing our brand advertising strategies for Core ATL channels (TV, VOD, YouTube, Radio, Audio, OOH, print). Ensuring our brand campaigns work through the line, working with the acquisition marketing team to ensure an integrated approach. Managing creative and media agency relationships for to deliver campaign production and media plans. Running test and learn opportunities, from concept through to execution and measurement. Monitoring and reporting on key brand health metrics and KPIs. Using customer, competitor and industry research to inform future plans. Helping to manage the campaign budgets, ensuring work is planned and delivered within budget. What we’re looking for: Solid experience in brand and/or campaign management, with at least 3 years in broad reach advertising including TV. Proven experience in managing creative agencies to deliver high-scale advertising productions. A thorough understanding of broad reach media channels and planning. A people person who can easily build relationships internally and externally. Strong organisation skills and the ability to work to demanding deadlines. A problem solver who is insight-led, commercially aware and has excellent attention to detail. An excellent communicator that can influence cross-functional teams. About AJ Bell AJ Bell is one of the UK’s fastest-growing investment platform businesses, providing award-winning solutions for everyone, from professional financial advisers to first-time investors. Today, over 723,000 customers trust us to manage more than £108.7 billion of assets. By continually striving to make investing simpler and more accessible, we’re helping more people take control of their financial futures. We’re proud to be recognised as one of the UK’s Best 100 Companies to Work For for six consecutive years, and a Great Place to Work® in 2025 and 2026 a reflection of our supportive and collaborative culture. What we offer 27 days holiday, increasing with service + buy/sell scheme + bank holidays 8% Pension with matched contributions Discretionary bonus scheme Share schemes (including free shares and BAYE) Health Cash Plan and discounted private healthcare Free onsite gym Enhanced family leave (subject to qualifying criteria) Travel and bike loan schemes Employee Assistance Programme Life at AJ Bell Regular social events including summer and Christmas parties Learning and development opportunities tailored to you Casual dress code Friendly, supportive team environment Our ways of working We offer hybrid working, with a minimum of 50% of your working time per month spent in the office. For new starters, there’s an initial period of full-time office working to help you settle in and build relationships. Inclusion & diversity We’re committed to creating an inclusive environment where everyone feels respected and able to be themselves at work. We welcome applications from all backgrounds and make hiring decisions based on skills, experience, and potential.

Business Areas: Marketing Location: Manchester Department: Marketing (D2C)