Buitelaar Group
Brand & Commercial Marketing Manager
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The Opportunity
Do you enjoy turning ideas into action and seeing your work make a genuine commercial impact? As Buitelaar Group continues to grow, we're investing in our marketing team and creating a new Marketing Manager role.
This is a unique opportunity to join our Group Marketing team and work across both our Pet and Meat divisions, developing brands, supporting commercial growth and delivering marketing that makes a real difference. From day one, you'll have genuine responsibility, broad exposure across the business and the opportunity to help shape the future of our brands.
About Us
Established in 1922, Buitelaar Group is a fifth-generation, family-owned business operating across agriculture, meat, ingredients, pet food and raw materials, and hides and skins.
With over 100 years of experience, we connect farmers, processors, retailers and manufacturers through integrated, traceable supply chains, supplying high-quality British and Irish beef alongside a growing portfolio of brands and agricultural businesses.
We're a business that values ownership, curiosity and people who enjoy taking responsibility. We move quickly, work collaboratively and encourage our team to develop alongside the business.
The Role
Your role is to drive commercial growth by developing our brands, strengthening customer relationships and delivering marketing that creates measurable value for the business.
Working as part of our Group Marketing team, you'll work across both our Pet and Meat divisions, giving you the opportunity to build a broad understanding of the business while developing expertise across two commercially important sectors.
From day one, you'll take ownership of key Pet marketing activity, including the delivery of Zoomark 2027, while also working alongside our commercial team to develop the future of our Meat brands.
Your work will span everything from developing marketing campaigns and customer communications to improving websites, evolving brands, creating content, supporting customer relationships and delivering major exhibitions. You'll have the opportunity to get involved in long-term brand development projects whilst also delivering day-to-day marketing activity that supports business growth.
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As your understanding of the business grows, the balance of your role will naturally evolve, with increasing responsibility for the strategic development of our meat marketing. By this stage, you'll already have built strong relationships across the business and have a solid understanding of our customers, brands and commercial objectives.
Key Responsibilities
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Develop Strong Brands
Support the ongoing development of our Pet and Meat brands, ensuring every customer touchpoint reflects the quality, values and commercial ambitions of the business.
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Support Commercial Growth
Work alongside our commercial teams to develop customer presentations, marketing campaigns, sales materials and customer experiences that strengthen relationships, support sales and generate new opportunities.
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Lead Marketing Projects & Exhibitions
Take ownership of key marketing projects, coordinating campaigns and major exhibitions, including Zoomark.
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Create Engaging Content
Develop compelling marketing content across digital, print and social channels, helping tell the stories behind our brands, our customers and our integrated supply chains.
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Build Relationships
Develop strong relationships with colleagues, customers, chefs and industry bodies and external partners, helping to strengthen collaboration and support our story.
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Drive Innovation & Continuous Improvement
Measure performance, identify opportunities to improve results and embrace new technologies, to help the marketing team work smarter, deliver better insight and create greater commercial value.
About You
We're looking for someone who enjoys taking ownership and thrives in a varied, fast-paced environment.
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You'll be equally comfortable planning a marketing campaign, coordinating an exhibition, visiting a customer or spending time on-farm gathering ideas and content.
You'll enjoy building relationships and be confident working with colleagues, customers, chefs, farmers and industry partners, understanding that the best marketing starts with understanding the people behind the business.
You'll be commercially minded and enjoy understanding how marketing contributes to customer relationships, sales and long-term business growth. You'll be organised, proactive and able to manage multiple projects without losing attention to detail.
You don't need to be a professional photographer or videographer, but you should be comfortable capturing authentic photos and short videos that help tell the stories behind our brands.
Most importantly, we're looking for someone who is curious, positive and enjoys getting involved.
Skills & Experience
Essential
- Excellent written and verbal communication skills.
- Strong project management and organisational skills.
- Confident creating marketing content across digital and print.
- Comfortable capturing photos & short videos to support marketing activity.
- A willingness & interest to embrace new technologies to improve day-to-day activities and commercial impact.
- Commercial awareness and an understanding of how marketing supports business growth.
- Confidence building relationships with internal and external stakeholders.
- A full UK driving license and willingness to travel where required.
- 3 years + of experience within the food, agriculture, pet food or FMCG sectors.
- Event and exhibition management experience.
- Experience managing digital marketing channels, including websites and email marketing.
Desirable
Location
This is a full-time, office-based role based from our Wrexham office. Some travel will be required to support customer visits, exhibitions and events.
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