Rethink Mental Illness
Brand Communications Manager
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About the Role
This is a pivotal role within a communications and campaigns team focused on raising brand profile, influencing decision-makers, and delivering meaningful change. You will be a central part in coordinating and implementing marketing and communications activity across the charity, operating an ‘account management’ system for requests from colleagues for external communications support. You will also act as a key brand guardian, with a strong focus on supporting colleagues to be brand ambassadors too.
Key Responsibilities Include
- Championing the consistent embedding of our visual and verbal brand identity
- Managing incoming requests for external communications support from the wider organisation
- Ensuring the smooth running of Rethink’s in-house design function
- Overseeing the production of promotional materials and ensuring they are consistently on-brand
- Overseeing the production and strategic evolution of Rethink’s all-supporter e-newsletter
- Line managing a Senior Designer and matrix-managing a Brand, Communications and Marketing Officer
- Project managing key comms-led initiatives
- Developing effective supporter journeys and helping to ensure a streamlined approach to organisation-wide supporter comms
- Providing brand and comms planning support to teams across the organisation
- Collaborating within and beyond the wider Communications & Campaigns team to deliver proactive projects that improve brand awareness and impact
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About You
You will be a first-rate communicator with exceptional project and stakeholder management skills, who understands what makes engaging and impactful content that resonates with audiences.
You Will Bring
- Experience in brand management and/or managing the design and communications needs of an organisation
- Strong written and verbal communications skills
- Excellent organisational and project management skills
- Ability to balance competing priorities and stakeholder needs
- Experience of managing and developing staff
- Ability to build relationships and work collaboratively across teams
- A proactive approach with the confidence to generate ideas that help boost brand profile and demonstrate impact
- Experience of using CRM systems and managing supporter/customer communications
- A working knowledge and understanding of GDPR and consent processes
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Experience within the charity or public sector, or working on social impact issues, would be beneficial but not essential.
About The Organisation
You will be joining a values-led organisation committed to improving lives and driving meaningful social change. The Communications & Campaigns team works collaboratively to increase the public profiles of Rethink Mental Illness and Mental Health UK and mobilise public support to bring about change.
Other Roles You May Have Experience Of
- Brand Manager
- Communications Manager
- Marketing Manager
- Communications Planner
- Strategic Communications Manager
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