Royal British Legion
Brand Executive
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Brand Executive
Brand Executive – Permanent (Hybrid: 2 Days On-Site)
Role Overview
Location: London Bridge (Hybrid – 2 days per week in-office at Haig House) Contract Type: Permanent (Full-Time, 35 hours/week) Salary: £34,162 per annum (including London Supplement)
This is the ideal role for someone with a keen eye for detail, passion for brand consistency, and the ability to balance creativity with precision. As Brand Executive at Royal British Legion (RBL), you’ll play a vital role in shaping one of the UK’s most recognisable charity brands—ensuring every campaign, touchpoint, and initiative aligns with the organisation’s values and resonates with audiences across multiple channels.
RBL is the leading Armed Forces charity, dedicated to improving the lives of those who serve to protect our nation. As a founding member of the Three Services Club, we’re committed to delivering high-impact initiatives that drive meaningful change.
Why This Role?
- Join a collaborative and ambitious Brand team with varied daily challenges
- Develop expertise in campaign delivery, creative production, brand governance, and research
- Shape the national voice of one of the UK’s most respected organisations
- Support a meaningful cause by enhancing the impact of the Armed Forces charity
This is an opportunity to work at the intersection of strategy, creativity, and impact—helping(RBL) present itself authentically across every channel while building strong partnerships across the organisation.
Key Responsibilities
You’ll work closely with the Brand Manager and external agencies to:
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- Support the design, development, and delivery of campaigns, creative projects, and brand initiatives
- Ensure consistency, engagement, and tone across all brand touchpoints
- Collaborate with internal teams (from marketing to communications) and external stakeholders
- Manage brand assets, toolkits, and creative workflows to maintain high standards
- Monitor creative outputs to align with RBL’s brand guidelines and messaging
- Research and identify audiences and channels for maximum impact
- Contribute to brand strategy and governance processes
- Support the development of content that reflects RBL’s purpose
You’ll thrive if you:
- Love storytelling through design
- Enjoy multitasking and working under tight deadlines
- Take pride in attention to detail
- Are versatile and eager to grow across different areas of brand work
Requirements
Essential Criteria
- Proven experience in brand management, creative development, or similar roles
- Strong understanding of brand guidelines, tone of voice, and design principles
- Familiarity with managing brand assets, workflows, and creative tools
- Confidence working with multidirectional stakeholders
- Excellent organisational skills to balance multiple projects efficiently
- Background in marketing, communications, advertising, or a related field
- Passionate about building strong, meaningful connections through brand messaging
Desirable Criteria
- Experience working in not-for-profit or charity sectors
- Knowledge of the military or veteran communities
- Creativity with engaging content production
- Familiarity with DAM (Digital Asset Management) systems
- Experience with UK-wide campaigns or digital-first brand strategies
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What We Offer
RBL is a workplace where innovation meets purpose. We invest in our teams through a comprehensive benefits package:
Core Benefits
- 28 days’ paid holiday (plus UK bank holidays), with an optional annual leave purchase scheme (up to 5 days)
- Enhanced parenthood benefits: Paid maternity, paternity, and adoption leave
- Excellent pension scheme: Contributions from 6% to 14%, depending on tenure
- Flexible working options (where feasible)
- Employee Assistance Programme: Confidential support with counselling, financial and legal advice
- Learning and development: A range of courses through learning specialists
- Volunteering opportunities
- Other perks: Travel loans, Cycle to Work scheme, and more
Our Commitment to Inclusion
RBL is a diverse and inclusive organisation, reflecting the communities we serve. We welcome applications from people of all backgrounds.
- Armed Forces experience matters: We offer interview schemes for those with a military background or disability declaration.
- Applications are shortlisted holistically, without algorithm-based screening, based on direct fit with essential/desirable criteria.
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