Royal British Legion
Brand Executive
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Brand Executive
If you're someone who notices the details others miss, cares about getting a brand right and enjoys working on a wide variety of creative projects, this could be the role for you. As Brand Executive, you'll play a key role in protecting and developing one of the UK's most recognised charity brands, helping to ensure everything we produce is consistent, engaging and reflects who we are. Working closely with the Brand Manager and external agencies, you'll support the delivery of campaigns, creative projects and brand initiatives that reach audiences across multiple channels, while building strong relationships with teams from right across the organisation.
Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.
We're looking for someone with experience in brand management, creative development and content creation who understands how strong branding can influence every customer touchpoint. You'll have an excellent eye for design, be confident working with brand guidelines and tone of voice, and enjoy collaborating with a wide range of stakeholders to bring ideas to life. You'll be organised enough to juggle multiple projects, comfortable working to deadlines, and confident managing brand assets, toolkits and creative workflows while ensuring everything meets a consistently high standard.
This is an opportunity to join a collaborative and ambitious Brand team where you'll have real variety in your day to day work and the chance to develop your expertise across campaign delivery, research, creative production and brand governance. If you enjoy combining creativity with organisation, can balance attention to detail with a practical approach, and want to help shape how a national organisation presents itself across every channel, we'd love to hear from you
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Responsibilities
- Work with the Brand Manager and external agencies to deliver campaigns, creative projects and brand initiatives.
- Ensure consistency and engagement in all produced materials.
- Build strong relationships with internal and external teams.
- Manage brand assets, toolkits, and creative workflows.
- Juggle multiple projects and meet deadlines.
- Ensure high standards in all brand-related activities.
Requirements
- Experience in brand management, creative development, and content creation.
- Excellent eye for design.
- Confidence in working with brand guidelines and tone of voice.
- Ability to collaborate with a wide range of stakeholders.
- Organisational skills to manage multiple projects.
- Comfort with working to deadlines.
Employee Benefits
- 28 days paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days.
- Enhanced paid maternity, paternity and adoption leave.
- Generous pension scheme with employer contributions ranging from 6% to 14%, depending on length of service.
- Range of flexible working options may be available, depending on your role.
- Employee Assistance Programme providing confidential counselling, financial and legal advice.
- Range of courses delivered by learning specialists to support your development goals and objectives.
- Opportunities to volunteer.
- Travel loans, Cycle to Work, and more!
Working Conditions
You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
About Us
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RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
As part of our commitment to inclusion, we offer interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.
We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.
If you require the job advert or job description in an alternative format, please contact 0808 802 8080.
Our Commitment
Since 1921, the Royal British Legion has been dedicated to supporting members of the Armed Forces community, and we will continue to be there for as long as we are needed, ensuring their unique contribution is never forgotten.
As the UK's largest Armed Forces charity, we are proud to have over 180,000 members, 110,000 volunteers, 1,900 employees, and a wide network of partners and charities working together to provide lifelong support, whatever the need and whenever it is required.
We are committed to supporting our people through flexible and hybrid working where possible, a strong focus on wellbeing, and opportunities to develop skills and grow careers while making a meaningful impact.
Visit our Careers Page to discover more about the Royal British Legion, including our departments, employee benefits, values, candidate guidance, and the strategy that underpins our work and impact.
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