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Brand Growth Lead
The Opportunity
You'll join Voy`'s Brand team, reporting directly to the VP of Brand and working closely with the Head of Content.
Sitting at the intersection of brand, product marketing, growth, and operations, this role plays a critical part in ensuring Voy`'s brand investment translates into measurable business growth. While the Head of Content leads editorial and creative direction, you'll own the strategic alignment, operational execution, and commercial effectiveness that makes the whole marketing engine run.
This is a rare opportunity to combine strategic thinking with hands-on execution at a fast-moving company. You’ll own high-impact initiatives from go-to-market strategy through to campaign delivery, shape how marketing is planned and measured, and build the systems that allow Voy to scale effectively.
If you're a commercially minded marketer who thrives at the crossroads of strategy and detail—and who wants to see the tangible results of their work—this role is for you.
What You'll Do
- Evolve brand and product marketing strategy, ensuring campaigns, propositions, and launches ladder up to a clear long-term direction and measurable business growth.
- Take full ownership of key initiatives from strategy through to delivery—including campaign planning, go-to-market strategy, timelines, and cross-functional coordination.
- Ensure brand investment delivers commercial impact through strong planning, prioritisation, reporting, and performance analysis.
- Lead channel strategy and budget allocation across ATL, social, PR, partnerships, and owned channels, ensuring spend is deployed for maximum return.
- Build differentiated value propositions grounded in customer insight, market understanding, and commercial opportunity.
- Create repeatable processes and ways of working across campaigns and launches to improve speed, alignment, and executional quality.
- Work across brand, growth, creative, and product teams to identify opportunities, remove bottlenecks, and improve how marketing operates.
- Define success metrics, monitor campaign and brand performance, and use insights to continuously refine strategy and execution.
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Who You Are
Professional Experience
- 5+ years across brand marketing, product marketing, growth, strategy, or related roles
- With strong fundamentals across campaigns, propositions, launches, and go-to-market (GTM).
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Attributes & Mindset
- Commercially minded: Understands how marketing drives growth, efficiency, and business performance; uses this lens to prioritise and make decisions.
- Strategic yet hands-on: Equally comfortable shaping big-picture direction and executing with detail.
- Strong problem solver: Thrives in ambiguity, bringing clarity, structure, and momentum to complex challenges.
- Data-informed decision-maker: Uses customer insight, market research, and performance data to guide strategy—not just validate it.
- Multi-channel confident: Comfortable across ATL, PR, digital, and owned channels, with an analytical mindset for defining KPIs and measuring effectiveness.
Collaboration & Execution
- Excellent collaborator: Builds trust across brand, growth, product, creative, and commercial teams.
- Bias for action: Track record of leading initiatives, driving alignment, and delivering results in fast-moving environments.
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