Next Plc
Brand Growth Manager - Brands
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Brand Specialist (Full-Price Sales) – NEXT UK & International
Working Pattern 5 days in office (flexible core hours: 8am–6pm)
- Minimum of 2 days a week in client offices
- 3 days at NEXT HQ.
The Role
We are seeking a dynamic Brand Specialist to drive growth of our brand’s full-price sales across NEXT UK and International. This is a standout opportunity to shape the brand’s future in a leading retail environment.
Reporting Structure
Reports directly to the Head of Merchandising, working closely with cross-functional teams, including:
- Buying
- Merchandising
- Design
- Marketing
Key Objectives
- Establish partnerships internally and externally to accelerate brand growth and maximise revenue.
- Leverage data and intelligence to optimise product pricing, marketing, and retail strategies.
- Ensure brand consistency and success in high-priority markets.
What You’ll Be Responsible For
Growth Strategy
- Accountable for growing the brand’s full-price sales across:
- NEXT UK
- NEXT International
- SEASONS (where applicable)
Partnerships & Collaborations
- Build strong working relationships with key stakeholders at NEXT, including:
- Buying, Merchandising, Design, and Marketing teams
- Develop external relationships with client senior leads.
Product Ranging
- Budget and option planning
- Ranking of key product lines
- Support buyer decisions on product assortments by analysing:
- Previous/current seasonal performance
- Brand insights
- Identify growth opportunities through label data analysis
- Monitor stock replenishment and performance trends to drive decisions.
Trading & Forecasting
- Continuous review of sales by size
- Update size guidelines based on data
- In-season trading and replenishment analysis
- Use brand stock data for quick inventory decisions
- Optimise performance of ‘Label +’ (assist in conversion to stock)
- Actively manage ISR and closing off underperforming lines
- Data-driven sales optimisation across international markets
- Conduct markdown and RTB reviews
- Perform regular competitor analysis
- Oversee AI functionality implementation
- Daily checks on:
- Operations compliance with SLAs
- Product availability
- Refurbishment queries
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Marketing & Brand Strength
- Collaborate with brand leads to produce best-in-class marketing content and assets:
- Copy
- Imagery
- Social media presence (based on tiering)
- Tabbing and product integration into BAU campaigns
- Ensure full collaboration and brand sustainability alignment
- Drive SEO enhancements and online traffic strategies
- Festival campaigns and seasonal promotions.
Meetings & Reporting
- Provide weekly and monthly sales reporting
- Organise and lead performance workshops
- Action follow-ups from internal and client meetings
- Attend all relevant business reviews and buys.
What Qualifies You
We are looking for an outstanding, commercially astute professional with:
- Proactive mind-set with strong communication and influence.
- Experience and expertise in trading, ranging, retail markets, and brand management.
- Capable of converting data insights into actionable strategies.
- Highly organised and detail-oriented; enjoys a fast-paced, results-driven environment.
- A passion for brand excellence and sustainable retailing.
Compensation Structure
Quantifiable Benefits
- Next-in-industry benefits including:
- 25 days holiday + bank holidays
- Profit-related bonus based on company performance
- Management share options and employee share schemes
- Private medical insurance
- Pension (potential additional voluntary contributions on top of company match)
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Lifestyle Benefits
- Salary finance for affordable personal finance solutions (Wagestream, salariesaving).
- Staff discounts:
- 25% off all NEXT products
- Discounts on selected services & partnerships
- City of Next discounts (shopping, entertainment, travel)
- 25% off other core brands partners
** városi & Office Perks**
- Free onsite parking (except for London locations)
- Cycle-to-work scheme for EV (Octopus Energy)
- Next Travel2NEXT busport for commutes
- NEXT-powered workspace (Google Workspace suite for onboarding & collaboration)
Wellbeing Support
- Capita minimal insurance (Annual health checks and 7 free services)
- Access to gym memberships, Simp health, and Aviva.
- Global wellbeing programs & support
Conditions and availability apply. Benefits may be subject to change.
About NEXT
- A FTSE 100 listed retail brand, employing over 44,000 people globally.
- 2nd largest fashion retailer in the UK, with NEXT Kidswear leading the market.
- Over 450 physical stores across Britain plus NEXT Online, fulfilling orders from over 80 countries worldwide.
Sponsorship Policy
100% of our global employees are from the UK. Luton Community Hub’s recruitment of skills for the role will follow UK Home Office visa requirements. Check further via Skills Visas Entry Requirement.
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