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Brand Manager
Core Brand Manager (UK) – [Brand/Company Name]
Job Overview
The core brand management role takes end-to-end responsibility for brand development and operation across the UK market. You will focus on:
- Refining brand positioning
- Upgrading brand identity
- Creating original content
- Building a strong brand image
Key objectives include ensuring consistent, high-quality brand delivery across all channels, aligning with local aesthetics, and elevating the brand’s influence in the UK market.
Key Responsibilities
- Define, refine, and iterate the overall brand positioning and tone for the UK market, tailoring it to local consumer culture, aesthetic, and market trends.
- Oversee the optimisation and implementation of brand identity and visual guidelines, unifying design, copywriting, and communication styles for a consistent brand presence across online and offline channels.
- Conceptualise and produce original brand content tailored to local communication scenarios and audience preferences, supporting campaigns, events, and influencer collaborations.
- Manage brand reputation and public perception, including sentiment monitoring and strategy adjustments based on local audience feedback.
- Collaborate with PR, marketing procurement, and field marketing teams to ensure brand standards are upheld across advertising, event sponsorships, music festivals, and influencer projects.
- Monitor competitor activities and industry trends in the UK, developing brand improvement plans and long-term operational strategies to enhance recognition and market competitiveness.
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Requirements
Essential
- Built career in the UK with deep knowledge of local aesthetics, consumer culture, and brand communication practices.
- Full right to work full-time in the UK.
- Bachelor’s degree or higher, preferably in Marketing, Communications, or a related discipline.
- 8+ years of experience as a Brand Manager in the FMCG industry, with expertise in:
- Brand management, positioning, and content creation
- End-to-end brand operations
- Strong aesthetic judgement, strategic brand thinking, and creative capabilities.
- Ricoh understanding of mainstream aesthetics, youth consumer trends, and UK brand communication rules.
- Preference given to candidates with experience working for overseas consumer electronics or lifestyle brands.
Desirable
- Experience supporting global brands within consumer electronics or lifestyle sectors.
- Exceptional collaboration and execution skills, with meticulous attention to brand details and communication quality.
- Proven ability to deliver brand system optimisation, content planning, and upgrade projects independently.
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About PAX (Hayati®)
PAX, established in 2021 with headquarters in Hong Kong, is a global consumer electronics leader specialising in cutting-edge technologies.
Hayati®: UK-Inspired, Globally Recognised
Founded in the UK, Hayati® has grown into one of Britain’s most prominent consumer electronics brands, with a strong international footprint. The PAX portfolio includes:
- Quokka®
- Moxy®
- Liora®
- Finebar®
- Philia®
Each brand is designed to cater to different lifestyles, markets, and moments worldwide.
PAX’s Vision & Commitment
In 2025, PAX restructured its corporate governance in preparation for a scheduled NASDAQ listing. The PAX Group Holdings Limited leads global strategy, supported by operations in the UK, Germany, and UAE. Its Chinese partner, PAX Innovations (Shenzhen), provides R&D, branding, supply chain, and quality management—connecting global brands with world-class manufacturing.
Guided by integrity, PAX drives innovation, user-centric thinking, and sustainable long-term growth. The company builds trusted partnerships to shape a credible, future-focused global ecosystem for consumers and partners alike.
“Innovation. Dependability. Trust.” — define PAX’s approach to branding and business.
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