The Innis & Gunn Brewing Company Ltd
Brand Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.
About the Role
The Brand Manager will take ownership of the day-to-day management of Innis & Gunn as it becomes integrated into the C&C portfolio, playing a key role in establishing the foundations, structure and ways of working needed to successfully manage the brand within the business.
As the first dedicated C&C Brand Manager for Innis & Gunn, they will lead the development of the annual brand plan, setting clear priorities, identifying growth opportunities, defining activation activity, supporting commercial objectives and establishing measurable success criteria. The role will also bring discipline and consistency to the management of the brand across areas such as positioning, packaging, creative assets, trade activation, communications, performance tracking and stakeholder engagement. Working collaboratively with teams across Brand, Insight, Communications, Channel Marketing, Sales, Finance and Supply Chain, as well as external partners, the Brand Manager will help embed Innis & Gunn into C&C’s operating model while safeguarding and strengthening the brand’s unique identity, reputation and consumer appeal.
Key Accountabilities
- Lead the development of the first C&C annual brand plan for Innis & Gunn, setting out the brand ambition, priorities, activation calendar, investment requirements, KPIs and critical actions required to support growth.
- Establish clear ways of working for the day-to-day management of the brand, creating structure around core brand processes including planning, performance tracking, stakeholder updates, budget management, project delivery and decision-making.
- Work with the brand lead to clarify and codify the Innis & Gunn brand strategy, positioning, target consumer, portfolio role and distinctive brand assets, ensuring these are clearly communicated and consistently applied across the business.
- Bring together all key commercial, consumer and brand information required to run the brand effectively, identifying gaps in insight, data, assets or process and putting practical solutions in place.
- Partner with Channel Strategy and Brand Activation Managers to translate the brand plan into compelling customer-facing activation, ensuring plans are tailored appropriately by channel, customer and route to market.
- Work closely with Consumer & Market Insight, Finance and Commercial teams to understand brand, customer and commercial performance, recommending remedial action where required and identifying opportunities for revenue and profit growth.
- Work with Marketing Communications and agency partners to develop and execute brand communications activity, including digital, media, PR, events and earned activity, in line with brand objectives and agreed KPIs.
- Build strong cross-functional relationships across Brand, Channel, Commercial, Finance, Supply Chain, Technical, Innovation and Operations to ensure Innis & Gunn is successfully integrated into C&C processes and priorities.
- Track and report brand performance against agreed objectives, ensuring activity is commercially grounded, financially disciplined and capable of delivering a clear return on investment.
- Manage brand expenditure effectively, making smart use of internal and agency resources while ensuring investment is directed towards activity with the greatest potential to grow the brand.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
About you
- Marketing qualifications allied to practical + proven experience.
- Experienced in commercial brand management – licensed trade and/or spirit marketing beneficial.
- Experience of applying strategic marketing principles and consumer insights, e.g. brand positioning.
- Experience of developing integrated brand communication programmes, including PR, digital, design, advertising and media.
- Experience in managing external agencies and internal stakeholders in a range of marketing disciplines.
- Efficient and effective budget management experience.
- Project management experience.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
About Us
Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.
From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.
We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.
We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.
C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at careers@candcgroup.com. All applications need to come through the candidate portal https://careers.candcgroupplc.com/vacancies/.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills