Medicareplus International
Brand Manager
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At Medicareplus, we pride ourselves on being a leading force in advanced wound care and infection prevention. Our mission focuses on creating innovative products that enhance patient care and support healthcare professionals. Join us in our commitment to excellence and become part of a culture that values collaboration and innovation.
We are now seeking a Brand Manager. The role will support all marketing activities focusing on digital, social, and events, with the overall objective of delivering agreed commercial goals. This includes planning and executing the organisation’s digital marketing activities, managing events and exhibitions, supporting the sales and clinical teams, responding to internal and external enquiries, coordinating product launches, and supporting the research and evaluation of our existing and potential customers and markets.
Based in Alperton, with good transport links and a staff car parking site, this will be an office-based role during probation and then a hybrid working model will be offered.
Responsibilities include:
- Build and enhance the digital and social presence of the organisation
- Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys, and interviews
- Create content like videos, copy for website, blogs, socials, clinical case studies, product and clinical articles, to drive corporate branding
- Liaise with media partners, ad agency, printers, and other suppliers for marketing collateral
- Build brand messaging with unique selling propositions to differentiate from competitors and incorporate into campaigns
- Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders
- Develop and launch brand campaigns, in line with strategy to drive the brand vision
- Measure ROI on every marketing activity, track marketing budget, and capture learnings from successful campaigns as well as from less successful tactics
- Analyse sales and market data to understand the impact of campaigns on brand sales and help identify untapped opportunities for new product launches
- Develop market intel and research competitors to be proactive/market responsive
- Run user evaluations on existing products to generate customer testimonials and user testing for new products under consideration
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Personal profile:
- Degree educated, ideally in marketing, business, or healthcare
- 3 to 5 years in brand, product, or account management experience within wound care, healthcare, or medical devices
- NHS experience is essential
- Experience of working in a fast growth environment
- Business skills including Microsoft Office suite, CRM preferably Salesforce, and marketing automation
- Data-driven, analytical, and curious with excellent attention to detail
- Professional, confident communicator who is smart in appearance with strong written, presentation, and listening skills
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Benefits include:
- A chance to make a significant impact on healthcare outcomes for patients and clinicians
- Competitive Base Salary: £40,000-£50,000
- Annual bonus
- Equipment: Laptop, mobile phone
- Benefits: Pension scheme, private medical cover, life assurance, 25 days annual leave (excluding bank holidays), eye test allowance, and company sick days
- Employee Assistance Programme: Wisdom Wellbeing
- Employee discounts: Bright Exchange
- Access to online GP Services 24/7 via Livi
If you think you are suitable for this Brand Manager role, please apply now! This is not just a job; it's an opportunity to influence change and drive success within a company that is dedicated to improving lives.
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