Brand Manager

138 Cauldwell Street, Bedford, MK40 1SU, United Kingdom

Job Summary

Brand Manager

£53,000 per annum

Bedford

12 Month Fixed Term Contract

Hybrid Working

Ready to make a real difference? Join us at the Money and Pensions Service (MaPS) as our Brand Manager. This is your chance to play a meaningful role in helping people across the UK build stronger financial futures and to do it as part of a supportive, energetic team.

Why This Role Matters

The role combines brand management with practical delivery and brand governance responsibilities. This includes implementation of a new visual identity for one of our key services, brand guardianship, internal approvals, management of brand assets and guidelines, intellectual property and trademark management, brand architecture development and ensuring consistent implementation of brand messaging across all media and channels.

The Brand Manager will also support the embedding of a Digital Asset Management (DAM) system to improve access to brand guidance, templates and assets across the organisation and agency partners.

This role is key to building knowledge of, trust in, and affinity with, our brand, so that people know where to go when they need help with money.

Job Description

• Act as a key guardian of the MaPS (corporate) and MoneyHelper (consumer) brands, ensuring consistent and effective application of brand guidelines across all communications, products, campaigns and channels.
• Lead the roll out of a new visual identity for our Money Guiders programme branding.
• Work closely with internal design teams and external creative agencies to develop, evolve and maintain brand guidelines and visual identity systems across print, digital, social, video and emerging media.
• Support the roll-out of a new brand strategy for MoneyHelper
• Manage and oversee internal brand approval processes, ensuring communications and creative outputs meet agreed brand standards and strategic objectives.
• Help to embed and manage the organisation’s Digital Asset Management (DAM) system, ensuring teams and agency partners understand how to access and use brand assets, templates and guidance correctly.
• Manage intellectual property and trademark activity relating to our brands, including supporting trademark applications, monitoring usage and identifying potential brand or trademark infringements.
• Support naming development for new products, services, campaigns and propositions, including early stage evaluation and governance processes. Help to develop and refine key messaging frameworks and ensure they are consistently applied across communications, campaigns and channels.
• Work collaboratively with campaign, content, partnerships, digital and product teams to ensure integrated and audience-focused delivery across communications activity.
• Contribute to the continuous improvement of brand governance, processes, tools and ways of working across the organisation.
• Use insight, audience understanding and performance data to identify opportunities to improve brand effectiveness and consistency.
• Manage brand tracking and brand performance evaluation programmes, working with insight and research teams to monitor awareness, perception and effectiveness and share findings effectively across the organisation.

Any Other Duties As Reasonable Required

• Act as a key guardian of the MaPS (corporate) and MoneyHelper (consumer) brands, ensuring consistent and effective application of brand guidelines across all communications, products, campaigns and channels.
• Lead the roll out of a new visual identity for our Money Guiders programme branding.
• Work closely with internal design teams and external creative agencies to develop, evolve and maintain brand guidelines and visual identity systems across print, digital, social, video and emerging media.
• Support the roll-out of a new brand strategy for MoneyHelper
• Manage and oversee internal brand approval processes, ensuring communications and creative outputs meet agreed brand standards and strategic objectives.
• Help to embed and manage the organisation’s Digital Asset Management (DAM) system, ensuring teams and agency partners understand how to access and use brand assets, templates and guidance correctly.
• Manage intellectual property and trademark activity relating to our brands, including supporting trademark applications, monitoring usage and identifying potential brand or trademark infringements.
• Support naming development for new products, services, campaigns and propositions, including early stage evaluation and governance processes. Help to develop and refine key messaging frameworks and ensure they are consistently applied across communications, campaigns and channels.
• Work collaboratively with campaign, content, partnerships, digital and product teams to ensure integrated and audience-focused delivery across communications activity.
• Contribute to the continuous improvement of brand governance, processes, tools and ways of working across the organisation.
• Use insight, audience understanding and performance data to identify opportunities to improve brand effectiveness and consistency.
• Manage brand tracking and brand performance evaluation programmes, working with insight and research teams to monitor awareness, perception and effectiveness and share findings effectively across the organisation.