Woodstock Recruitment Ltd
Brand Manager
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A leading contract manufacturer and brand owner to the personal care and cosmetics sector is currently hiring for a new addition to their team.
Having recently acquired a small, growing brand as part of their portfolio, they are looking for a Brand Manager to come on board (Hybrid role) at their site near Royston.
With experience within NPD / Brand management / marketing within the personal care and cosmetics industry, you will take ownership of the portfolio across shower, bath, body, skincare and haircare.
What you will do:
Product Development
- Developing new bath & body products (shower gels, body lotions, scrubs, gifts etc.) in line with retailer needs
- Managing end-to-end NPD process (idea > formulation brief > testing > launch)
- Working with fragrance houses, packaging suppliers, and manufacturers
- Creating product briefs based on trend and consumer insight
- Ensuring compliance (cosmetics regulations, safety assessments, INCI labelling)
- Costing and margin awareness through account teams
- Supporting product claims and packaging copy development
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Brand Manager
- Owning and developing the brand strategy within the UK/Export market
- Ensuring consistent brand positioning, tone of voice, and visual identity across all consumer touchpoints
- Leading brand product development initiatives aligned to business objectives and growth targets
- Analysing consumer, market, and competitor trends to identify opportunities for innovation and brand growth
- Working closely with sales, marketing, and international teams to deliver successful product launches and brand messaging
- Supporting retailer presentations, category reviews, and customer-facing brand materials
- Managing brand performance through analysis of sales, market data, and consumer
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What you will need:
- BSc / BA or higher - desirable
- Specific experience in NPD and/or Brand management within the cosmetic and personal care industry
- Strong consumer trend awareness (especially fragrance, wellness, lifestyle trends)
- Basic commercial understanding (costing, margin, MOQ constraints)
- Project management (critical, multiple SKUs running simultaneously)
- Attention to detail (regulatory + packaging accuracy)
- Good brand management and brand-building capability
- Commercial awareness with the ability to translate consumer insight into actionable plans
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