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Brand Manager
Brand Manager – Premium Single Malt Whisky
The Advocate Group is proud to represent a fast-growing, family-owned premium spirits business with over five decades of heritage in the global drinks industry.
With an award-winning portfolio, the business is entering an exciting new phase of growth, investing in the future of its whisky portfolio and building the next generation of globally recognised brands.
About the Role
We're recruiting for a Brand Manager to take ownership of a premium single malt whisky brand, playing a pivotal role in driving its growth across the UK and international markets.
Key Responsibilities
- Own the day-to-day management and development of a premium single malt whisky brand
- Bring the brand strategy to life through engaging marketing campaigns and activations
- Act as brand guardian, ensuring consistent messaging across all channels and markets
- Develop compelling brand stories, presentations, and marketing materials for internal and external audiences
- Collaborate closely with Sales, Advocacy, Creative, and Production teams to deliver brand and commercial objectives
- Support new product launches, trade activations, events, sampling initiatives, and campaign execution
- Manage POS materials and distributor toolkits to ensure best-in-class execution across markets
- Monitor brand performance and identify opportunities to drive awareness and growth
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About You
- Proven Brand Management experience, ideally within whisky or premium spirits
- Strong knowledge of the whisky category and understanding of whisky consumers
- A natural storyteller with excellent communication and presentation skills
- Commercially minded, with experience working cross-functionally across teams
- Self-motivated, adaptable, and comfortable in an entrepreneurial environment
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Please get in touch with Emma or click “Apply Now” to be considered.
The Advocate Group is a leading recruitment partner, based in the UK, for the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of:
- Race
- Sex
- Disability
- Religion/belief
- Sexual orientation
- Age
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