PepsiCo
Brand Manager (Consumer Foods)
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Brand Manager (Consumer Foods)
PepsiCo UK – New Snacking Brand Creator
Overview
At PepsiCo UK, we’re proudly known for some of the nation’s favourite snacks and drinks—like Walkers, Quaker, Doritos, Pipers, and Monster Munch.
With operations spanning the UK, including our Quaker mill in Cupar and Doritos factory in Coventry, we’re home to one of the world’s largest crisp factories in Leicester.
We’re launching something new in snacking—built for how people want to eat today. Better choices, without compromising on taste, connection, or experience.
This isn’t just about putting another product on the shelf. We want to build a brand people choose, talk about, and feel part of. This role isn’t just about managing a brand—it’s about building one.
Key Aspects of the Role:
- Creating a community
- Building a story people connect with
- Showing up in culture, not just in campaigns
You’ll bring an entrepreneurial mindset—owning both the thinking and the doing. This is a rare opportunity to build something from the ground up, with the backing, scale, and capability to make it big.
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Responsibilities
- Lead the creation and launch of a new snacking brand, from shaping the idea to bringing it to life in the market
- Build a brand from day one, creating a distinctive brand platform that connects with real people and reflects the direction of food culture
- Deeply understand your audience, their motivations, needs, and behaviours, and build a brand that people relate to—not just recognise
- Create a community of people who love and advocate for the brand, using social, creators, and communities to drive credibility, trial, and talkability while spotting cultural moments to act on fast
- Lead end-to-end campaign development, delivering high-impact creative and bringing ideas to life at pace in collaboration with agencies and internal teams
- Track performance and continuously optimise based on insights
- Partner with commercial teams to ensure strong in-market execution and translate brand strategy into customer and channel plans, identifying opportunities for innovation and expansion
- Combine strategy, creativity, and execution in one role, operating with a start-up mentality backed by scale
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Requirements
Experience:
- Marketing experience (FMCG or consumer brands preferred)
- Creative excellence, with a strong potential for developing and delivering best-in-class marketing & shopper campaigns
- Social and culture-savvy, with a digital-first mindset
- Insight & Analytical skills—confident with data and financials and able to translate these into actionable brand recommendations
Mindset & Skills:
- Entrepreneurial, ownership mindset
- Excellent cross-functional collaboration
- Proven ability to deliver innovation to market
- Experience launching or growing brands is a plus
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