Collinson Group
Brand Manager- Implementation (FTC)
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Brand Manager – Implementation Purchase Solutions Team Direct Parent
Collinson is the global, privately-owned company dedicated to helping the world travel with ease and confidence. As the operator of Priority Pass, the world’s original and leading airport experiences programme, our group—extended across digital, physical, and commercial engagements—serves over 400 million consumers via 1,500+ lounges in 650+ airports across 148 countries.
We deliver groundbreaking solutions—ranging from pioneering independent lounge access to innovative loyalty programmes (e.g. ICLP)—while driving customer experiences of the highest caliber. Some of our largest industry partners include Mastercard, American Express, British Airways, HSBC, Chase, and Accor.
About the Role: Brand Manager – Implementation
You’ll shape the global brand transformation, ensuring Collinson’s refreshed identity translates into cohesive, customer-centric execution across all touchpoints. This is a hands-on, results-driven position where strategic planning meets real-world implementation—digitally, physically, and within partnerships.
Brand leadership meets transformation in action. In this role, you’ll collaborate with Head of Brand, Project Manager, and internal/external stakeholders to roll out our unified brand standards across 24 markets, driving:
- Coherent visual/audience identity for all customer-facing expressions
- Operational alignment: from digital assets to partner collateral
- Cultural adoption within regional teams and cross-functional silos
No mistakes—only precision and impact. Your 9-month contract (budget permitting) offers the chance to leave a direct imprint on Collinson’s brand ecosystem.
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Key Responsibilities
Implementation & Delivery
- Lead the rollout of the refreshed global brand across markets, platforms, and mediums:
- Digital channels, product design, and marketing materials
- Physical environments & retail spaces
- Partner-delivered customer experiences (lounges, loyalty, retail partners)
- Multi-lingual/RLD considerations -Translate brand strategy frameworks into actionable execution plans for teams, with clear ownership of rollout timelines.
Stakeholder & Cross-Functional Alignment
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Partner with Product, Digital, Marketing, Regional Teams, HQ Communications, and Partnerships to:
- Embed brand consistency across all outputs
- Resolve inconsistencies with faithful adherence to standards
- Elevate team capability via guidance, toolkits, and demonstrations
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Serve as the central authority for implementation queries, ensuring practical solutions for diverse needs.
Quality & Optimization
- Review/approve all brand applications to maintain high standards across:
- Creative output (graphic, copy, asset usage)
- Marketing materials & collateral
- Identify gaps, risks, and upsell opportunities in execution quality.
Assets & Governance
- Contribute to the development of brand toolkits, font assets, and messaging templates to simplify application.
- Inspect external agency/supplier work to ensure 全國規范 adherence, merging creative freedom with brand fidelity.
Requirements
Experience & Expertise
- A track record delivering large-scale brand rollouts in a global, multi-market context (24-team scale minimum)
- Hands-on experience in brand to implementation translation
- Strong grasp of brand identities, typography, language, and visual/messaging guidelines across diverse industries
- Proven ability to manage external agencies (creative/print) and senior stakeholders
- Fast-paced delivery background—experience with launched brand shifts amid tight deadlines.
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Technical Competencies
- Confidence in balancing brand consolidation against localized appealing (market-specific exceptions)
- Consistency across print, digital, and mobile assets
- Mastery of adobe creative tools (Photoshop, Illustrator, InDesign) and responsive design principles
- Experience with brand wikis/prd{prelude}otesine management systems (including Marketo, Canto, or Figma assets)
Soft Skills
- An innate focus on detail along with a scrupulous eye for execution
- Unwavering confidence in saying “No, but here’s why”
Commercial Mindset / Delivery
- Ability to unified creative ambition and commercial objectives
- Clear conversation style for explaining complex brand strategy to non-specialist teams
Why Join Us?
- Act as the backbone of a major global brand uplift, driving impact from concept to customer touchpoint.
- Build a legacy in a well-funded, ambitious team (all headlines are headed toward a transformation rollout).
- For talent who thrive on Big Ideas → Big Delivery—philosofy embodied by our origin stories (ICLP, Columbus Direct).
Collinson isn’t just crafting brands—we’re unwrapping the world. If you have visionary implementation skills and your mods mean ‘Might as well Do Scotland’, apply.
FTC: 9-month fixed-term contract
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