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Brand Manager
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Brand Manager
£55-60k + £6,120 car allowance + 15% bonus
Brand Manager | Maidenhead | Hybrid 3 days office
Are you an FMCG marketer with experience owning brand plans and commercial performance? Have you launched NPD and delivered 360 campaigns across ATL, digital, social, OLV, and shopper? Can you use Nielsen, Kantar, shopper, and market data to diagnose performance issues and recommend action?
The opportunity
This is a Brand Manager role with ownership of one of the UK's most recognisable household cleaning brands.
You will take responsibility for the annual brand plan, brand performance, innovation, campaigns, and commercial delivery. This is not a pure communications role. You will be expected to understand what is driving brand performance, what is not working, and what needs to change commercially.
The role would suit a commercially savvy FMCG marketer who enjoys pace, accountability, and cross-functional delivery. You will need to be comfortable working in a fast-moving, complex environment where priorities can shift, and where you are expected to take ownership rather than wait for perfect conditions.
You will work closely with global brand, trade marketing, media, sales, supply, and finance teams, turning consumer, shopper, and market insight into plans that can drive growth.
What you will be doing
You will lead and deliver the annual brand plan, ensuring activity is aligned to financial, P&L, and market share targets.
Day to day, you will be responsible for:
- Leading the annual brand plan and turning strategy into clear activity
- Owning brand performance against financial, P&L, and market share targets
- Analysing brand, category, and market performance using Nielsen, Kantar, and internal reporting
- Diagnosing performance issues and recommending corrective actions
- Identifying growth opportunities through consumer, shopper, and market insight
- Championing business development initiatives that unlock incremental growth
- Supporting the NPD pipeline and helping bring innovation to market
- Developing and executing integrated campaigns across ATL, BTL, digital, social, OLV, and shopper
- Working with media teams and agencies to drive awareness, engagement, and conversion
- Supporting trade marketing with customer-specific activation plans, channel strategies, and promotional calendars
- Partnering with sales teams to create compelling customer sell-ins and support strong retail execution
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What you will need
You will need:
- At least 3 years' experience in brand marketing or FMCG marketing
- Experience launching NPD and managing projects end to end
- Experience delivering 360 campaigns across TV, digital, social, OLV, and shopper channels
- Strong analytical capability and confidence working with brand, category, and market performance data
- Ability to turn insight and data into clear commercial recommendations
- Commercial awareness, ideally including exposure to brand performance, market share, financial targets, or P&L delivery
- Strong written and verbal communication skills
- Confidence working cross-functionally with sales, trade, media, finance, and supply teams
- Curiosity, initiative, and the drive to take ownership
- Bachelor's degree
Experience that would be useful
The following would be helpful, but not essential:
- UK FMCG market experience, particularly working with UK retail, shopper, or customer teams
- Experience in household, home care, cleaning, personal care, or another fast-moving consumer category
- Experience working with Nielsen, Kantar, or internal brand performance reporting
- Experience supporting trade marketing, customer sell-ins, or shopper activation plans
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Package and working pattern
- Salary £55,000 to £60,000
- £6,120 car allowance
- 15% bonus
- 10% employer pension contribution
- Healthcare
- Maidenhead location
- Hybrid working pattern, 3 days per week in the office
This would suit a Brand Manager or strong Assistant Brand Manager ready to step into broader ownership of brand performance, campaigns, NPD, and commercial delivery.
Desired Skills and Experience
- FMCG brand marketing experience
- Brand Manager or strong Assistant Brand Manager background
- Experience owning or supporting annual brand plans, brand performance, NPD launches, and integrated marketing campaigns
- Strong commercial awareness with exposure to P&L, market share, financial targets, brand performance, and corrective action planning
- Experience working with consumer, shopper, and market insight to identify growth opportunities and make clear recommendations
- Confident delivering 360 campaigns across ATL, BTL, digital, social, online video, and shopper channels
- Able to work cross-functionally with sales, trade marketing, media, supply, finance, global brand teams, and external agencies
- Strong analytical capability, ideally with Nielsen, Kantar, or internal brand/category performance data
- UK FMCG market experience, household, cleaning, home care, personal care, or fast-moving consumer goods experience would be advantageous
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