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Brand Manager
Creative & Commercially Astute Brand Manager Needed
My client is a premium beauty brand with a cult-like following – the No.1 in their category in the UK, culturally relevant and thriving, now expanding globally. Backed by a fantastic senior leadership team brimming with passion and energy, they’re looking to recruit a Brand Manager.
About the Role
Creative, commercially astute Brand Manager with expertise in driving growth through marketing, NPD (New Product Development) launches, and trade accounts.
Responsibilities
- Identifying and driving opportunities for brand growth through marketing, NPD launches, and trade accounts
- Leading annual brand planning, incorporating competitor insights, market trends, and deep product & customer knowledge
- Ownership of pricing strategy, 360° campaigns, and managing brand budgets
- Overseeing campaign and channel management, and project managing creative delivery via creative, copy, and design teams
- Collaborating with NPD teams to shape new products, leveraging:
- Insight into competitor products
- Customer feedback from social and customer service channels
- Innovative strategies to drive brand differentiation through launches
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Requirements
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Your very own career expert that helps elevate your application to the next level.
- Proven experience in retail and brand marketing
- Strong track record in delivering exceptional results through brand and product launches, leveraging the full marketing mix (paid, owned, earned)
- Demonstrated commercial acumen, understanding business fundamentals and building plans to achieve commercial goals
- Excellent relationship management with:
- Networks of brands and stakeholders (both internal and external)
- Agency partners
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