Yibi Hantang | China Lifestyle Extension Partner
Brand Manager
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Brand Manager – Strategic Partnerships
Location: London, United Kingdom
About the Company
Yibi Hantang is a China market growth and brand licensing partner supporting international fashion, beauty and lifestyle brands. Building on Yibi Group’s manufacturing capabilities and experience operating China Gold’s e-commerce business, we help brands explore controlled licensing, product development and omni-channel growth opportunities in China.
About the Role
We are seeking a London-based Brand Manager to develop relationships with premium fashion, beauty, wellness and lifestyle brands across the UK and European markets. You will identify suitable partnership opportunities, understand each brand’s positioning and long-term goals, and coordinate discussions between European brand partners and our China-based strategy, product and operations teams.
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Responsibilities
- Identify UK and European brands with potential for China market expansion or lifestyle licensing
- Build relationships with brand founders, executives, licensing teams and business development leaders
- Understand brand positioning, product strategy and partnership requirements
- Present Yibi Hantang’s China market-entry, licensing and operational capabilities
- Support brand evaluations, partnership proposals and commercial discussions
- Coordinate communication between European partners and China-based teams
- Track opportunities from initial contact through proposal, negotiation and launch preparation
- Represent Yibi Hantang at relevant fashion, beauty, luxury and lifestyle industry events
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Qualifications
- 5+ years of experience in brand management, licensing, strategic partnerships or business development
- Experience within fashion, beauty, wellness, luxury or lifestyle industries
- Strong understanding of brand positioning and category extension
- Existing relationships within the London, UK or broader European brand ecosystem are preferred
- Excellent communication, presentation and relationship-management skills
- Fluent English; Mandarin or another European language is an advantage
- Must be based in London
Equal Opportunity Statement
Yibi Group is committed to diversity and inclusivity in the workplace.
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