Carlsberg Britvic
Brand Manager - Premium Beer
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Brand Manager - Premium Beer
Brand Manager – Premium Beer
Location & Contract
Hybrid – Hemel Hempstead (with expected travel to other Carlsberg Britvic sites) 12-month Fixed-Term Contract (FTC) – Full-Time
Competitive Remuneration & Benefits
A highly competitive salary with generous benefits, including:
- Monthly product allowance (alcoholic & non-alcoholic options available)
- Private Medical insurance
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contributions
- Generous holiday allowance (including bank holidays)
- A range of high-street discounts
About the Business
Carlsberg Britvic is the largest multi-beverage supplier in the UK, home to iconic brands such as:
- Beer: Carlsberg Danish Pilsner, 1664, Poretti, Brooklyn, Hobgoblin, and Wainwright
- Soft Drinks: J2O, Robinsons, Tango, London Essence, Pepsi MAX, 7UP, Lipton Iced Tea, Rockstar Energy
With 5 production facilities and 16 logistics depots, the business supports customers nationwide. Their unified mission is simple: "ensuring our people thrive."
The Role: Brand Manager – Premium Beer
Reporting to a Marketing Controller, this key role focuses on 1664, a flagship premium beer brand, driving growth in the UK.
Core Responsibilities
- Define and execute the 1664 growth strategy, expanding customer reach, increasing loyalty, and strengthening brand equity
- Translate long-term brand vision into commercially driven annual plans, owning brand and financial performance
- Lead end-to-end, multi-channel communications, ensuring seamless integration of:
- ATL (Above-The-Line) campaigns
- Digital & social media strategies
- Experiential marketing
- Shopper-focused initiatives
- Design and deliver high-impact integrated campaigns, balancing short-term gains with long-term brand building
- Act as the brand guardian, ensuring consistency, relevance, and distinction across all consumer touchpoints
- Own the creative process—from insight-led briefs to executing high-quality campaigns
- Manage & inspire agency partners, driving performance against timelines, budgets, and KPIs
- Engage key stakeholders and customers, advocating for the brand to harness growth opportunities
- Lead cross-functional teams (insights, supply chain, finance, commercial) to deliver alignment and high-impact results
- Optimise the A&P (Above-and-Below-The-Line) budget, ensuring smart investment for maximum ROI
- Adopt a test-and-learn mindset to refine strategies, driving continuous improvement
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Experience & Key Attributes
A proven track record in FMCG brand management, with the following essentials:
| Requirement | Expectation |
|---|---|
| FMCG brand experience | Extensive background in managing large, established brands |
| Multi-channel campaign expertise | Proven ability to shape and execute integrated campaigns across digital, ATL, and experiential channels |
| Agency Management | Experience guiding agencies to deliver high-caliber creative work |
| Strategic & commercial acumen | Skilled in insight-led growth planning, balancing brand building with sales targets |
| Creative & aesthetic sensibility | Strong creative instincts, with a concise understanding of high-quality marketing |
| Budget ownership | Demonstrated financial accountability, including P&L oversight and ROI-driven decision-making |
| Leadership & stakeholder engagement | Ability to navigate complex org structures, align cross-functional teams, and engage senior leaders |
| Operational excellence | Highly organised, adept at prioritising multiple initiatives while delivering measurable results |
| Business insight | Experience analysing brand health, cost optimisation, and value creation |
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Our Commitment to Diversity, Equity & Inclusion
Carlsberg Britvic is firmly committed to fostering an inclusive workplace where:
- All backgrounds and identities (race, ethnicity, gender, sexual orientation, religion, socio-economic status, age, disability) are welcome
- Diverse perspectives are valued and embedded in decision-making
- Accessibility needs are respectfully accommodated—please inform us of requirements during recruitment
We encourage applications from everyone, and we’re happy to support reasonable adjustments to ensure equality in the process.
Application Process
The role will be ongoing, so applications are evaluated on an ongoing basis.
Please submit your application as soon as possible, and we look forward to reviewing your proposal!
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills