Jack & Jill
Brand & Marketing Director at Go Ape
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Job Title
Brand & Marketing Director
Salary
Not Disclosed
Company Description
Go Ape is a nationally recognized outdoor leisure brand and employee-owned trust operating a diverse network of forest adventure locations across the UK, delivering high-quality, experience-led activities centered on challenge, connection, and time in nature.
Job Description
Lead Go Ape’s brand marketing function across national and local activity, overseeing campaign planning, content, PR, and paid acquisition. You will be the senior custodian of the brand, ensuring it remains distinctive and commercially effective while influencing product propositions to grow audience relevance and lifetime value across every customer touchpoint.
Location
Bury St. Edmunds, UK
Why this role is remarkable
- Shape the future of a beloved British brand as it transitions into a Trust-led, employee-ownership model, prioritizing long-term value and organizational sustainability.
- Join a business at a strategic inflection point where small improvements in brand clarity and creative effectiveness will unlock significant headroom for growth.
- Balance creative freedom with commercial impact, leading an in-house team of 12 to capture the emotional resonance of outdoor adventure for millions of customers.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What You Will Do
- Direct the national and local marketing strategy, balancing always-on activity with peak trading moments to ensure the brand remains culturally relevant year-round.
- Build a powerful in-house content engine across social, influencer, and earned media to translate physical adventures into shareable, high-impact customer narratives.
- Collaborate with the Executive team to influence product and proposition design, ensuring operational delivery remains tightly aligned with the brand promise and customer expectations.
The ideal candidate
- Proven senior brand leadership experience in a consumer-facing sector such as leisure, hospitality, or travel, with a track record of driving demand through creative excellence.
- Deep expertise in connecting organic content, PR, and social strategies with paid acquisition to build a cohesive, commercially grounded marketing ecosystem.
- Highly collaborative leader who can navigate multi-site operational complexities and challenge the status quo to maintain brand standards across diverse geographic locations.
Who are Jack & Jill?
Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
How does this work?
- Jack's an AI agent for job searching and career coaching. He works for you.
- Jill is the AI recruiter working for the company. She recruits from Jack's network.
- If it's a match and the company wants to meet you, they'll make the intro. In the meantime, if you'd like, Jack will send you excellent alternatives.
We never post fake jobs
This isn't a trick. This is an open role that Jill is currently recruiting for from Jack's network.
Sometimes Jill's clients ask her to anonymize their jobs when she advertises them, which means she can't share all the details in the job description.
We appreciate this can make them look a bit suspect, but there isn't much we can do about it.
Give Jack a spin! You could land this role. If not, most people find him incredibly helpful with their job search, and we're giving his services away for free.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills