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A fast-growing fashion brand redefining everyday outerwear.
London, UK | Hybrid Working (3 days in office, 2 days from home)
Founded in the UK in 2021, PUFFIT has sold over 1 million jackets across the UK, US, and Europe, becoming one of the fastest-growing functionality outerwear brands on TikTok.
This year we are entering an exciting new chapter. PUFFIT is evolving from a performance-driven outerwear brand into a modern lifestyle fashion brand, creating collections that combine effortless style with functional innovation. From our iconic Ready Rain collection to our newly launched Effortless Collection, we're building a brand that helps people feel confident, comfortable, and ready for every day.
As we continue expanding internationally, we're looking for a Brand Marketing Manager to help shape the future of the PUFFIT brand and significantly broaden our brand awareness across global markets.
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About the Role
As Brand Marketing Manager, you'll play a key role in building PUFFIT's brand presence and ensuring our collections are seen, remembered, and loved by audiences around the world.
Working closely with the marketing, creative, and product teams, you'll lead integrated brand campaigns, creator activations, and brand partnerships that strengthen PUFFIT's positioning as a modern lifestyle fashion brand.
This role is ideal for someone who enjoys combining creativity with strategic thinking and wants to make a real impact within a fast-growing international business.
Key Responsibilities
- Develop brand awareness initiatives that strengthen PUFFIT's presence across the UK and international markets.
- Plan and execute integrated brand campaigns, PR activations and product launches that elevate PUFFIT's brand image.
- Develop compelling brand storytelling across campaigns, social media and communications, ensuring a consistent and distinctive brand voice.
- Identify cultural moments, partnerships and events that increase brand visibility and position PUFFIT as a leading lifestyle outerwear brand.
- Measure brand performance, PR impact and campaign effectiveness, using insights to continuously optimise brand growth.
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Your Skills & Experience
- 2+ years' experience in Brand Marketing within a fashion, lifestyle, or consumer brand.
- Experience in planning and executing integrated marketing campaigns.
- Excellent storytelling and communication skills.
- Strong organisational and project management abilities.
- A creative mindset with commercial awareness.
- Comfortable working in a fast-paced, entrepreneurial environment.
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