JPMorgan Chase & Co.
Brand Operations Lead - Executive Director
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This is your opportunity to shape how two of the world's most recognized financial brands show up consistently, compliantly, and meaningfully, across every market, channel, and audience. As a Brand Operations Director at JPMorganChase, you will sit at the heart of a high-performing central brand team, building the operating infrastructure that turns bold brand strategy into scalable, repeatable execution. You will work alongside some of the most talented brand, marketing, and technology professionals in the industry, with the scope and influence to drive meaningful change at a global scale.
As a Brand Operations Director at JPMorganChase within the International Consumer Bank, you will serve as the central point of accountability for brand governance, tooling, and operational excellence across Chase and JPM Personal Investing.
You will lead a high-performing central brand team, translating strategy into consistent, compliant, and scalable execution across international markets and channels. Your work will directly influence how two distinct yet complementary brands are experienced by millions of customers worldwide, and you will play a pivotal role in embedding AI-powered workflows, brand technology, and best-in-class operating standards across the organization.
Job responsibilities
- Lead the design and continuous improvement of a unified brand operating system, establishing governance frameworks, service-level standards, and standardized workflows from brief to deployment across Chase and JPM Personal Investing
- Partner with the Creative Director to operationalise the in-house studio by defining end-to-end processes, workflows, roles/responsibilities, and handoffs to improve consistency, quality, and throughput
- Drive operational efficiency through capacity planning, sprint and traffic management, and defined turnaround times, reducing rework and accelerating time to market across all brand initiatives and in house-studio
- Own and evolve the brand technology stack and delivery roadmap, ensuring interoperability with marketing systems and driving adoption of digital asset management, creative review, and dynamic content tools across teams
- Define and implement AI-assisted brand workflows, including guardrails, human-in-the-loop review processes, and ongoing monitoring of accuracy, risk, and efficiency for brand AI use cases
- Lead annual and quarterly brand planning cycles, setting objectives and key results in partnership with brand director, Brand leads and market leads, and where relevant managing key vendor and agency relationships through performance scorecards and structured escalation paths
- Partner with the brand director, brand and market leads to operationalise international market entry programs by establishing governance frameworks, service-level standards, and standardized workflows that also manage translation and transcreation processes
- Maintain a unified design system with segment-specific libraries for Chase and JPM Personal Investing (tone, disclosures, imagery, and templates)
- Build and sustain cross-functional partnerships across Digital, Product, Legal, Compliance, Risk, and Technology teams to drive brand strategy and embed controls at scale and work directly with US brand leads across Chase and JPM PI to ensure knowledge share, best practice and standardisation across brands
- Galvanizes brands across the organisation by delivering and operationalising employee brand programs and in-market enablement and training
- Deliver and maintain dashboards for brand health and operational efficiency, ensuring data-driven accountability for key metrics including time-to-market, cost-to-serve, asset reuse, and automation adoption
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Required qualifications, capabilities, and skills
- Formal training or certification on brand operations concepts and 10+ years applied experience
- Extensive years of progressive brand leadership experience running brand organizations in large, matrixed environments, including oversight of international expansion and market entry programs
- Proven end-to-end ownership of brand strategy and operations — including governance, tooling, and production — with demonstrated ability to translate strategy into scalable, repeatable execution across multiple markets and channels
- Demonstrated success leading multi-brand or dual-brand environments, with the ability to standardize where appropriate and tailor for distinct audience segments across geographies
- Deep experience establishing and evolving brand architecture, naming systems, and identity frameworks, with stewardship of voice, tone, and disclosure standards at global scale
- Track record building and operating global brand programs, including localization models, asset libraries, translation and transcreation processes, and in-market enablement
- Strong partnership experience with Legal, Compliance, and Risk functions to embed controls internationally, with measurable improvements in approval rates and audit outcomes
- Data-driven mindset with accountability for objectives and key results and key performance indicators, including time-to-market, cost-to-serve, brand consistency, and automation adoption
Preferred qualifications, capabilities, and skills
- Experience in financial services or another highly regulated, multi-market industry with complex compliance and disclosure requirements
- Familiarity with brand technology platforms such as digital asset management, creative review, and dynamic content tools, with experience driving adoption across distributed teams
- Experience deploying and scaling AI-assisted brand workflows with clear guardrails and human-in-the-loop controls
- Demonstrated ability to build and scale brand enablement programs, including training curricula, playbooks, and office hours that build capability across large organizations
- Experience managing agency and vendor ecosystems at enterprise scale, including contract negotiation, performance management, and relationship governance
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J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world’s most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs [https://careers.jpmorgan.com/us/en/how-we-hire/faqs] for more information about requesting an accommodation.
Our professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we’re setting our businesses, clients, customers and employees up for success.
Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships globally. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through our websites, mobile apps, and paid media channels based on what is best for the customer.
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