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Brighton - Digital Media Strategist
Brighton and Hove
Posted 12 days ago
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Digital Media Strategist
Purpose
Own the day-to-day success of paid media across a portfolio of clients by setting clear strategy, delivering high-quality execution, and driving continuous performance improvement. This role is performance-led by default, combining hands-on campaign management with smart delegation, and using testing, data, and insight to turn client objectives into measurable results.
Responsibilities
- Lead paid media strategy and execution across a portfolio of clients.
- Plan, build, activate, and optimise paid media campaigns across paid search, paid social, programmatic, video, and emerging channels.
- Own paid media performance, with a clear focus on outcomes, efficiency, and continuous improvement.
- Balance hands-on delivery with delegation, personally managing complex or priority activity while delegating campaign builds to digital media analysts where appropriate.
- Review and quality-check analyst builds to ensure they align with strategy, platform best practices, and agency standards.
- Lead structured testing across audiences, formats, messaging, and creative, in close collaboration with creative teams.
- Use performance data to assess creative effectiveness and feed clear direction back into future briefs and iterations.
- Set clear KPIs and success measures in line with client objectives, and hold activity accountable against them.
- Ensure paid media activity is delivered on time, on budget, and to agreed performance standards.
- Stay up to date with platform developments across paid search, paid social, and emerging paid media channels.
- Apply testing frameworks, automation, and advanced tools to improve efficiency and effectiveness.
- Provide clear performance updates, insights, and recommendations to clients, grounded in data and testing learnings.
- Work closely with client partnerships and other service teams to deliver integrated paid media solutions.
- Support new business and pitch activity with strong performance-led paid media thinking.
- Operate within a pod structure, with clear ownership and shared accountability.
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Skills and Experience
- Agency experience planning, building, and optimising paid media campaigns.
- Strong platform knowledge across paid search and paid social, including Google, Meta, and LinkedIn.
- Clear performance mindset, with confidence owning results and making decisions based on data.
- Experience designing and running creative and audience tests within paid media environments.
- Strong optimisation judgement and performance-led decision making.
- Experience balancing hands-on delivery with delegation to analysts or junior team members.
- Commercially aware, confident managing budgets and performance expectations.
- Confident working with data and insight to inform decisions without losing speed.
- Clear communicator, able to explain paid media performance, testing outcomes, and next actions simply and confidently.
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Success Looks Like
- Paid media activity that consistently delivers against agreed performance targets.
- Work delivered on time and to a high standard across all accounts.
- Strong, trusted client relationships built on clarity, consistency, and results.
- Clear evidence of learning and improvement through structured testing, particularly creative testing.
- Strong collaboration with creative teams, resulting in more effective media-led creative work.
- Effective use of analysts to scale delivery without compromising quality.
- Clients who trust the performance logic behind recommendations, not just the results.
- Visible progression in responsibility, confidence, and impact.
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Skills
Paid Media Strategy
Campaign Management
Data Analysis
Creative Testing
Performance Optimization
Client Relationship Management
Budget Management
Communication
Audience Targeting
Digital Media
Programmatic Advertising
Social Media Advertising
Search Engine Marketing
Performance Metrics
Testing Frameworks
Automation