Wayfair
Business Analyst
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About The Role
Wayfair is reinventing the way people shop for their homes and our team is tasked with building a best in class Home retail business across the UK and IE markets. In the EU Commercial Strategy and Enablement team (CSE), you will play a key part in supporting and driving Category Management to grow their business through data-driven analytics, scalable tooling solutions and streamlined processes. You will own recurring reporting, deep dives, and process execution that help the team make better decisions on assortment, pricing, promotions, and supplier performance.
This is an ideal opportunity for candidates who are interested in entering the technology and e-commerce space, developing hands-on analytical and technical skills, and working closely with core business functions to drive real impact and results.
With your highly analytical mindset, you will provide strategic direction and guidance to Category Management and strengthen their ability to take the right decisions. You’ll play a key role in building cutting edge ‘Big Data’ and leveraging these unique, proprietary, and massive datasets, coupled with a constant flow of experimentation on consumer response, to answer thorny questions that guide our go-to-market strategy. By identifying opportunities to grow our business, you’ll make sure that we have the right data to drive performance across various Wayfair’s Recipe items, from competitive pricing, to operational excellence up to having the right selection & assortment.
Being a part of EU-CSE team means you enjoy setting and driving a vision and operating analytically to get results, whilst keeping a hard focus on execution of high impact tasks for your team and yourself. Strong communication is critical for the success in the team given the interaction with various cross-functional stakeholders to ensure alignment is tight and priorities are agreed upon.
What You’ll Do
- Ensure Category Management has the right data to drive decisions. This includes performance reports and insights across sales, margin, customer metrics, among others.
- Own, build and maintain the frontend (dashboards) and backend (data structure and architecture) of tools.
- Apply business acumen to provide opportunities for Category Management through data-driven analyses.
- Conduct competitive and product category Evaluation to evaluate market trends.
- Drive relationships and collaboration with cross-functional teams.
- Run structured deep-dives to diagnose performance drivers (e.g., assortment gaps, price competitiveness, onsite visibility, promo performance, supply issues) and summarize key findings and recommendations for stakeholders.
- Partner with category managers and suppliers to prepare inputs for key commercial moments (e.g., seasonal events, promotions, range reviews), including item selection, pricing checks, and performance lookbacks.
- Maintain and improve inputs to key operational processes (e.g., assortment lists, hero SKUs, vendor lists, pricing and discounting files), ensuring data quality, consistency, and timely updates.
- Collaborate with analytics, pricing, supply chain, and onsite merchandising teams to pull data, sanity-check results, and align on measurement approaches to drive and support strategic decisions.
- Support testing and experimentation (where applicable) by contributing to test design inputs, building monitoring views, and helping interpret test outcomes.
- Document recurring processes, reporting logic, and key metrics definitions so that workflows are scalable, repeatable, and easy for others to onboard to.
- Identify opportunities to automate manual workflows (e.g., through improved queries, standardized templates, or better data structures) and partner with more senior analysts to implement solutions.
- Communicate clearly and proactively with stakeholders on progress, risks, and trade-offs, escalating issues when timelines or quality may be at risk.
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What You’ll Need
- Bachelor’s degree or equivalent experience in a quantitative or analytical discipline (e.g., Economics, Business, Mathematics, Statistics, Engineering) or strong demonstrated analytical aptitude.
- Strong communication skills: ability to work effectively and persuasively with a highly cross-functional group of business partners.
- Strong business acumen: ability to understand how various parts of the business interact; can identify and approach problems from a customer or supplier perspective.
- Exceptional analytical and quantitative skills: excited about working with and synthesizing big data into actionable insights; comfortable using data software to conduct analyses and synthesize findings.
- Exceptional problem-solving and execution skills: ability to make decisions, reprioritize tasks, and draw conclusions in the face of ambiguity.
- Excellent written and verbal communication skills in English.
- Comfort working with data in Excel or Google Sheets (e.g., lookups, pivot tables, basic formulas) and willingness to develop more advanced skills over time.
- Proficiency in data analytics and working with large data sets; excitement about finding patterns in data.
- Familiarity with any programming language is a plus, including motivation to learn and develop the skill-set (Google BigQuery/SQL, R, Python).
Nice to Have
- Experience in an analytics, merchandising, category management, consulting, or similar data-driven role (internship or up to 2 years).
- Exposure to e-commerce, retail, or marketplace business models.
- Experience building simple dashboards or visualizations (e.g., in Tableau, Looker, Power BI, or similar tools).
- Prior experience working with external suppliers or partners, or interest in commercial negotiation and vendor management.
Benefits & Perks
- Full health benefits available (Medical, Dental, Vision) for eligible employees.
- Global Traveler Health Insurance through GeoBlue.
- 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
- Automatic enrollment into Life Insurance (at no cost to employee).
- Company matched Pension Plan.
- Tuition Reimbursement.
- Personalized financial planning through LearnLux.
- Wayfair Employee Discount.
- Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.
- Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
- Exclusive access to thousands of perks & discounts through BenefitHub.
- “Cycle to Work” Commuter Benefits.
- Gym/Fitness Discounts.
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Assistance For Individuals With Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.
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About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.
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