WildBrain
Business Analyst / Project Manager – CRM(+) 12 months / 18 months Fixed Term Contract
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Location: London, UK
Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.
Overview WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.
We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our straightforward approach.
About the Role We are seeking an experienced Senior Business Analyst (with project delivery responsibility) to lead the CRM and adjacent workstreams within the WildBrain CPLG Digital Transformation program. This role is first and foremost a business analysis and process re‑engineering position, with accountability for ensuring the CRM solution is grounded in clear, optimised business processes and well‑defined requirements.
The role owns business process discovery, future‑state design and requirements definition, acting as the bridge between business teams and technical delivery resources (including external CRM vendors). Light‑touch project management responsibilities ensure the workstream remains on track, coordinated and aligned with the wider programme.
Job Description
Business Analysis & Process Re‑engineering (Primary Focus)
- Lead end‑to‑end business process discovery across all CRM‑impacted teams
- Document current‑state (“as‑is”) processes, pain points and inefficiencies
- Design future‑state (“to‑be”) processes aligned to CRM capabilities, transformation objectives and operational reality
- Facilitate process workshops, walkthroughs and validation sessions with cross‑functional stakeholders
- Produce clear, high‑quality process maps, user journeys and operating models
Requirements Definition & Functional Design
- Lead requirements elicitation across business, operations and commercial teams
- Translate business processes into clear functional and non‑functional requirements suitable for CRM configuration and build
- Maintain strong traceability between business needs, process designs and system requirements
- Own and maintain the CRM requirements backlog, supporting prioritisation decisions with the Program Lead
- Facilitate vendor selection decision via stakeholder demos and RFP process
Business–Technology Bridge
- Act as the primary interface between business stakeholders and technical delivery teams, including external CRM vendors
- Explain business intent, constraints and priorities to technical teams in clear, unambiguous terms
- Review solution designs to ensure they align to agreed processes and business outcomes
- Support data, integration and reporting discussions to ensure end‑to‑end CRM workflows function effectively
Delivery Coordination & Workstream Management (Secondary Focus)
- Accountable for delivery of the CRM workstream within agreed scope, timeline and budget
- Maintain a pragmatic workstream plan, tracking milestones, dependencies and risks
- Facilitate regular working sessions, stand‑ups and delivery check‑ins
- Provide clear status updates, issue logs and decision tracking to the Program Lead
- Escalate risks and dependencies early to support programme‑level decision‑making
Qualifications
Essential
- Strong, demonstrable experience as a Business Analyst, with deep capability in process mapping and re‑engineering
- Proven experience defining CRM‑related requirements and supporting system delivery
- Expertise in facilitating process and requirements workshops with diverse stakeholder groups
- Ability to translate complex business workflows into structured, consumable documentation
- Experience working closely with external system vendors and internal technical teams
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Desirable
- Hands‑on experience with CRM platforms (e.g. Dynamics, HubSpot or similar)
- Familiarity with contract drafting workflow management and automation
- Experience operating within a multi‑workstream transformation programme
- Familiarity with CRM integrations, data models or reporting considerations
Personal Attributes
- Highly analytical, structured and detail‑oriented
- Comfortable challenging business thinking to simplify and optimise processes
- Strong facilitator with the credibility to guide senior stakeholders through change
- Pragmatic and outcomes‑focused, balancing ideal process design with delivery reality
- Confident operating with limited direction while staying aligned to programme goals
Additional Information
What We Offer Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.
Our Commitment Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.
About WildBrain At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands around the world. With approximately 14,000 half-hours of kids’ and family content in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.
Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Camp Snoopy; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let’s Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered approximately 1.5 trillion minutes of watch time. Our television group owns and operates some of Canada’s most loved family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.
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WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.
About WildBrain CPLG WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors. With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US, WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners. Our passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships, activations, creative and business processes to celebrate and build brands. At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust, and we are widely known for our no-nonsense, straightforward approach. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Please contact us or visit the WildBrain CPLG website for more information: www.cplg.com.
About WildBrain CPLG WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors. With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US, WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners. Our passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships, activations, creative and business processes to celebrate and build brands. At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust, and we are widely known for our no-nonsense, straightforward approach. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Please contact us or visit the WildBrain CPLG website for more information: www.cplg.com.
About WildBrain At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content
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