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About The Company
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. As the company behind the iconic PlayStation brand, SIE is a subsidiary of Sony Group Corporation, renowned for its legacy of innovation and excellence in the entertainment and technology sectors. SIE is a dynamic organization dedicated to delivering cutting-edge hardware, network services, and entertainment experiences to a global audience of over 100 million users. Our commitment to creativity and entertainment excellence has made PlayStation a household name, and our work environment fosters innovation, collaboration, and growth. We pride ourselves on creating a diverse and inclusive workplace where talent is nurtured, and employees are empowered to push the boundaries of what is possible in the gaming and entertainment industry.
About The Role
We are seeking a highly skilled Senior Business Analyst to join our team and lead early-stage exploration, hypothesis development, and rapid analytical prototyping to inform strategic business decisions within PlayStation’s Services organization. This role is pivotal in identifying high-impact opportunities and transforming ambiguous business problems into structured analytical approaches. Sitting at the intersection of business, analytics, and data science, the Senior Business Analyst collaborates closely with leadership, analytics partners, product managers, and data scientists to ensure that insights are actionable and aligned with business objectives. The role emphasizes rapid experimentation and iterative analysis to accelerate decision-making processes, optimize subscriber engagement, and enhance the overall performance of PlayStation Plus, a key revenue and innovation driver for Sony Interactive Entertainment.
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Qualifications
- Bachelor’s degree in Business, Data Science, Computer Science, or a related field
- 8+ years of experience in analytics, data science, or related domains
- Strong analytical and problem-solving skills, with experience addressing ambiguous business challenges
- Proficiency in analytical tools such as SQL, Python, R, or similar
- Experience conducting exploratory analysis, hypothesis development, and data storytelling
- Demonstrated willingness or ability to leverage AI-enabled tools (e.g., generative or agentic AI) to enhance workflows
- Experience working with cross-functional teams and translating business needs into analytical solutions
Responsibilities
- Lead early-stage exploration of business problems, identifying high-impact opportunities through data analysis and stakeholder engagement
- Develop clear hypotheses and analytical approaches to guide experimentation and modeling efforts
- Translate ambiguous business questions into structured problem statements for analysis
- Conduct rapid analyses and build lightweight prototypes to evaluate feasibility and potential impact
- Leverage existing data frameworks to generate directional insights that inform strategic decisions
- Iterate quickly to refine hypotheses and focus areas, supporting continuous improvement
- Collaborate with stakeholders across teams to understand strategic priorities and incorporate feedback into analyses
- Partner with Data Scientists and Product Managers to transition validated insights into structured experimentation and modeling
- Develop reusable analytical frameworks and templates to streamline early-stage analytics work
- Contribute to establishing scalable, repeatable workflows and AI-enabled processes to support commercial decision-making
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Benefits
- Competitive salary packages and performance-based incentives
- Comprehensive health, dental, and vision insurance plans
- Retirement savings plans and employee stock purchase options
- Flexible work arrangements and generous paid time off policies
- Opportunities for professional development, training, and continuous learning
- Inclusive and diverse work environment that fosters creativity and innovation
- Access to cutting-edge technology and participation in industry-leading projects
Equal Opportunity
Sony Interactive Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to gender (including gender identity, gender expression, and gender reassignment), race (including color, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership, or any other legally protected category. We are committed to creating an inclusive environment that empowers employees and embraces diversity. Sony is also a Fair Chance employer, and qualified applicants with arrest and conviction records will be considered for employment in accordance with applicable laws.
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