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BX Practice Overview
The BX practice acts as a strategic advisory unit for the client C-Suite focusing on a range of topics around corporate transformation from purpose and vision, sustainability, the growth of an existing business, creation of new businesses, and internal transformations. It helps to bring the very best of the network to clients to solve their business challenges. In response to the change in how businesses engage with consumers, Dentsu is therefore set up to offer clients a cohesive end-to-end service which meets clients’ needs of speed, quality, and value in a digital-first environment.
Opportunity & Role Purpose
We are seeking a visionary Business Designer to join our global Business Transformation (BX) Team. In this role, you will drive international growth and organizational evolution for our clients, acting as an internal transformation advisor. You will blend structured management consulting principles with cutting-edge technology and human-centric product design. Working within a core BX Team, you will translate complex global market data into compelling, high-stakes narratives that secure stakeholder buy-in, modernize our operational models, and scale cross-border revenue streams and products.
This role could be based in any of our major global centers and reports to the BX Practice President, International Markets.
Core Responsibilities
- Pitch Leadership: Act as the BX lead on priority global pitches and new-business pursuits. Bring the BX point of view into the room early, probe and reframe business challenges with agility, imagination, and purpose.
- Senior Client Engagement: Build trusted-advisor relationships at the CMO, CSO, and CEO level. Run diagnostic sessions alongside account teams and move client relationships into enterprise strategy.
- Codifying the BX body of work: Serve as the primary author and keeper of next-generation BX materials. Turn the practice’s thinking and live client work into frameworks, points of view, and signature assets that carry the BX brand and get reused across markets.
- Product-Led Transformation Strategy: Partner with cross-functional product and engineering teams to drive the discovery, user journey mapping, and design of next-generation digital media products and ad formats.
- Strategic Narrative Design: Translate complex transformation roadmaps, regional data sets, and technical insights into a clear internal narrative that aligns decentralized global teams behind a shared point of view.
- Case studies and proof points: BX-grade case studies with named clients and outcomes.
- Signature IP: Develop and maintain the practice’s owned assets, including diagnostic frameworks and any published index.
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Key Skills & Requirements
- Consulting & BX Frameworks: Mastery of structured problem-solving models (e.g., MECE, Issue Trees, SWOT) and change management methodologies to navigate ambiguous corporate environments.
- AI & Tech Literacy: Practical understanding of generative AI workflows, algorithmic audience targeting, predictive analytics, and emerging media channels.
- Product Design Principles: Competency in design thinking, rapid prototyping concepts, and collaborating with UX/UI teams to enhance digital platform engagement.
- Storytelling Prowess: Exceptional capability to craft persuasive presentations and data visualizations that influence C-suite stakeholders and drive transformation buy-in.
- Commercial & Transformation Acumen: Deep expertise in advanced marketing attribution models, Media Mix Modelling (MMM), and measuring the financial impact of business transformation initiatives.
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Desired Background
- Education: University degree in Business, Marketing, Computer Science, Media Studies.
- Experience: 10+ years of experience in management consulting, business transformation, digital product strategy, or corporate strategy.
Working with Us
Joining dentsu international, you’ll join a team of 70,000 people. It’s an opportunity to produce career-defining work. Along the way, you’ll team up with inspiring colleagues and encounter a richness of clients, cultures, and experiences. We offer exciting challenges, memorable experiences, and opportunities to shape your future.
Inclusion and Diversity
We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age, or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.
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