Meridian Bioscience, Inc.
Business Development Associate
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About Meridian
Meridian Bioscience is a fully integrated life science company which develops, manufactures and distributes a broad range of innovative diagnostic and life science products. We are dedicated to developing and delivering better solutions that give answers with speed, accuracy and simplicity - redefining the possibilities of life from discovery to diagnosis. We are looking for talented and passionate individuals who can help drive our vision. Our innovative culture will allow interested candidates to discover and create, through collaboration, cutting edge solutions to tough problems.
Job Summary
To achieve the financial plan and sales objectives for the territory or accounts which are in the EMEA North 1 region, as assigned by the Life Science business unit. These include several direct accounts and some support of our indirect sales activity (achieved through channels). The role holder will be responsible for implementing territory and account strategy with customers in the region, offering commercial support and technical assistance for new & existing customers in the field of molecular and immunological testing. The successful candidate will actively work within the assigned territories to maximise the market share of Meridian Life Science. They will build a pipeline of sales opportunities by promoting product growth and providing development, management and account direction throughout the assigned region.
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Key Duties
- Territory and Account Sales: Achieve 100% or greater of the Life Science sales plan
- Sales Plan Achievement: Responsible for achieving or exceeding the territory sales plan
- Marketing Execution: Execute the company's marketing plan for achievement of product line sales and product launches
- Customer Interaction Coordination: Coordinate all details relating to customer interactions at trade shows and conferences in the territory
- Sales Reporting: Provide monthly sales forecasts and report monthly KPI’s for field sales activity to upper management
- Market Analysis: Maintain industry, company, and competitive product files
- Market Segment Analysis: Analyse various market segments as new product opportunities present themselves for business considerations
- Customer Database Management: Maintain updated information on all customer contacts for our databases
- Strategic Management: Strategic management of territory and accounts
- Growth Strategy Implementation: Proactive selling and growth strategy implementation to accounts in territory
- Customer Relationship Management: Establish or reestablish customer relationships by proactively calling and visiting in person new or inactive accounts/prospects. Specific functions may include introducing new products, sales programs, promotions, developing proposals and contracts
- Needs-Based Selling: Apply needs-based and consultative selling techniques to determine product and service needs for both new and ongoing accounts/prospects
- Complaints and Issues Resolution: Direct customer complaints, billing issues, technical/quality problems, etc. to the appropriate area within the greater organisation
- Accountability: Accountable for any other duties and responsibilities as deemed appropriate by management
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Other duties will include:
- Ability to travel locally (UK) at least 50% of the time with occasional international travel (10%)
Desirable Knowledge, Skills, Abilities and Personal Attributes
- Excellent communication skills in the English language – both verbal and written
- Ability to execute sound judgement and analyse complex issues
- Ability to solve problems and make decisions
- Strong interpersonal skills
- Skills with Microsoft Office and a Customer Relationship Management platform such as SFDC
- Visionary and strategic, able to perceive growth opportunities
- Entrepreneurial, driven to successfully convert business opportunities into profit and value
- Attitude and ability to work in a team environment; a team builder and effective collaborator
- Engaging, inspirational, enthusiastic and confident
- High integrity, sincerity, and standards
Qualifications
- BSc in Biomedical Sciences or related field
- 2-5 years’ experience in direct sales within the life science industry is critical
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