Tide
Business Development Event Executive
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Business Development Event Executive
Field Sales Events Executive (Business Development Event Executive)
About Tide
At Tide, we help small and medium-sized enterprises (SMEs) save time and money by providing business accounts, banking services, and a comprehensive set of connected administrative solutions—from invoicing to accounting.
Tide is transforming the small business banking market, supporting over 2 million members globally across the UK, India, Germany, and France. Using advanced technology, we design solutions tailored to SMEs with quick onboarding, low fees, and innovative features. Our mission is clear: empower SMEs to save time and money so they can focus on what they love.
Tide Facts
- Available for UK, Indian, German, and French SMEs
- Over 2 million members: 900,000 in the UK and 1.1 million in India, with rapid global growth
- Raised over $300 million in funding
- 2,800 Tideans (employees) globally
- Recognised as a Great Place to Work for three consecutive years
- Ranked among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance (2026)
Our locations include:
- Central London, UK (headquarters)
- Member support & tech centre in Sofia, Bulgaria
- Technology centres in Serbia, Romania, Lithuania, and Hyderabad
- Offices in Gurugram, New Delhi (India), Berlin, Paris, and Luxembourg
About the Field Sales Events Executive (Business Development Event Executive) Role
You’re a go-getter, driven by results, and passionate about helping small businesses thrive in the world of FinTech. Excelling in fast-paced live events, you possess a natural ability to network, connect, and convert—turning strangers into Tide members.
Perfect candidates are: ✔ Entrepreneurial and target-driven ✔ Skilled in breaking the ice, handling objections, and building trust quickly ✔ Thriving in high-energy, competitive environments ✔ Passionate about sales, commercial strategy, and problem-solving ✔ Proficient in cold outreach, negotiation, and pipeline follow-up ✔ Resilient, data-driven, and results-oriented.
This role blends field sales, event coordination, and partnership growth, all geared toward driving Tide’s mission forward.
What You’ll Be Doing
Lead Generation & Conversion
- Event Sourcing: Proactively identify, secure, and attend at least one high-potential external B2B event, expo, or networking session per week across the UK.
- On-the-Floor Pitching: Engage business owners at trade shows/exhibitions, promoting Tide’s platform, accounting tools, and seamless sign-up to close sales.
- Streamlined Onboarding: Guide prospects through the Tide sign-up process and collaborate with KYC/FinCrime teams to ensure high conversion rates.
- Pipeline Follow-Up: Aggressively follow up on event-generated leads using CRM tools to maximize final conversion rates and drive adoption of our premium plans.
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Event Execution & Partnership Building
- HQ Event Hosting: Co-host and manage logistics for internal events, including:
- Monthly Accountant Society sessions
- Bi-monthly partner events
- Digital Outreach: Plan and host Tide Educational Online Events to expand reach beyond physical locations.
- Strategic Partnerships: Identify, negotiate, and nurture relationships with:
- Event organisers
- Local business hubs
- SME networks
- Cross-Functional Collaboration: Work closely with Marketing, Affiliates, and Product teams to align with:
- Campaign launches
- New platform features
- MTD (Making Tax Digital) updates
Field Representation & Data Mastery
- National Expansion: Represent Tide across the UK, focusing on key regions such as Manchester and Birmingham, with regular travel requirements.
- Data Tracking: Maintain 100% accurate pipeline data in Pipedrive.
- Analytics & Reporting: Support Team Lead in updating Live Event Looker Dashboard to evaluate and improve event ROI.
- Content Creation: Capture data, photos, and stories from events to share Tide’s wins via PCM (Partner Community) and team channels.
- Flexible Execution: Adapt your schedule to accommodate evening event hours or weekend commitments when required by business owners or event timelines.
You’ll Be a Great Fit If…
- Have proven face-to-face B2B or field sales experience, particularly in event coordination, experiential marketing, or financial products.
- Are highly motivated by performance metrics, and thrive on unlimited earning potential through bonuses and commission.
- Excel in cold outreach: Comfortable introducing yourself to busy exposure and quickly turning hesitant attendees into warm leads.
- Demonstrate outstanding verbal and written communication skills with the confidence to:
- Pitch to business founders or C-level executives
- Negotiate with corporate partners
- Present to large groups
- Practice disciplined time management and self-motivation to juggle travel itineraries and live event deadlines.
- Are tech-savvy with proficiency in:
- CRM tools (Pipedrive)
- Looker analytics platform
- Google Workspace (Sheets & Slides)
- Hold a full UK driving licence (preferred) and are prepared for frequent business travel.
- Embrace a culture of energy, inclusivity, entrepreneurial ambition, and celebrating wins through collaboration and team outcomes.
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What You’ll Get In Return
A rewarding career at Tide comes with: 💰 Competitive salary with uncapped commissions 💊 Vitality Health Insurance (covering physical and mental wellbeing) 📅 25 days annual leave + option to purchase additional days 🎓 Dedicated Learning & Development budget 🚴 Cycle to Work Scheme, pension contributions, and flexible benefits 🤝 Monthly team socials, volunteering time, and an inclusive, collaborative culture
✈ Hybrid and flexible working model—alte between field sales, virtual collaboration, and support from our London HQ.
Our Commitment to Diversity & Inclusion
Diversity Is Our Mission
At Tide, our products are designed for every small business owner. We recognise that diversity and inclusion make us stronger.
Who We Welcome
- Individuals from all ethnic and cultural backgrounds
- Representations of every religion and sexual orientation
- People of all gender identities and expressions
- Employees of all family and parental statuses
- Global talent including neurodiverse individuals
- Candidates with disabilities
Why It Matters
Embracing diverse perspectives ensures we create products that serve our entire member base. We foster an environment where every voice is heard, ensuring transparency and collaboration at every level. At Tide, we are truly One Team.
Disclaimer: Authentic Recruitment at Tide
It has been brought to Tide’s attention that fraudulent third parties are impersonating our company, reaching out to candidates, and demanding fees. At Tide, safety and trust are critical.
Important Notes:
⚠ Tide never charges any fees during recruitment or hiring. ⚠ Official openings are exclusively listed on our Careers Page, and applications are only accepted there. ⚠ All official communication from Tide comes from an @tide.co email address. ⚠ Tide operates only with direct candidates unless explicitly engaged with a formal partnership or agency contract.
If You’re Contacted by Unauthorised Representatives:
📛 Treat it as fraudulent 📛 Report it immediately via talent@tide.co 📛 Tide honours transparency in recruitment practices.
About AI in Our Hiring Process
Tide uses artificial intelligence to enhance applicant experiences. For more details, read our AI Policy.
Data Privacy
Your personal information will be processed in accordance with our Recruitment Privacy Notice.
By applying, you indicate your agreement to these terms. Thank you for trusting Tide.
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