Potter & Moore Innovations
Business Development Executive
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Company Overview
Potter and Moore Plc is a UK-based beauty and wellbeing brand owner and manufacturer listed on the AIM market, combining brand ownership with large-scale manufacturing expertise. The company operates two manufacturing sites in Peterborough and Tiverton, employs roughly 380 people, and produces more than 44 million units each year across personal care, haircare, skincare, and baby care categories.
The group generates revenue through two primary channels: its portfolio of owned brands, including Emma Hardie, Feather & Down, The Curl Company, and Balance Active Formula, alongside private label manufacturing for leading retail partners. Complementing these core activities, Potter and Moore also provide selected contract manufacturing services. Through this diversified model, the business supplies major retailers and premium beauty brands across both UK and International markets.
Role Description
We are looking for a commercially minded and data-driven Business Development Executive to support the Business Development Manager in the day-to-day management and growth of key grocery, retail and international accounts within the health, beauty, and wellness sector.
This role is ideal for someone who enjoys working with data, building relationships, and coordinating multiple projects while supporting commercial growth. The successful candidate will play a key role in analysing performance, supporting customer initiatives, coordinating product launches, and ensuring excellent service delivery across a portfolio of strategic accounts.
Working closely with internal teams across product development, supply chain, operations and finance, the Business Development Executive will help identify opportunities, provide valuable commercial insights and contribute to the successful execution of customer plans and business objectives.
Key Responsibilities
Account Support & Commercial Administration
- Support the Business Development Manager in the day-to-day management of key retail and international accounts.
- Assist in delivering account plans and customer growth initiatives.
- Prepare quotations, costings, and customer proposals.
- Support the administration and coordination of customer activities and requirements.
- Maintain accurate customer records, pricing information, and account documentation.
- Assist with tracking sales performance against budgets and forecasts.
- Support the preparation of customer presentations, reviews, and business updates.
- Work closely with internal teams to ensure customer requirements are delivered effectively.
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Sales Analysis & Reporting
- Produce regular sales, margin, and performance reports.
- Analyse customer, category, and product performance to identify trends and opportunities.
- Monitor account performance against targets and highlight risks or opportunities to the Business Development Manager.
- Support post-launch reviews and performance evaluations for new products.
- Generate meaningful insights from customer and internal data to support decision-making.
- Assist with annual budgeting, forecasting, and sales planning activities.
Customer Relationship Support
- Build and maintain positive working relationships with customer contacts and internal stakeholders.
- Support customer meetings, presentations, conference calls, and follow-up actions.
- Act as a key day-to-day contact for customer queries and requests.
- Help ensure a high level of customer service and responsiveness.
- Coordinate communication between customers and internal teams to ensure projects progress smoothly.
Product Development & Launch Support
- Support the management of customer briefs and new product development projects.
- Coordinate project timelines and actions with internal stakeholders.
- Assist in bringing new products to market, ensuring launch objectives and deadlines are met.
- Track project progress and escalate potential risks where required.
- Support product lifecycle management activities, including product changes and discontinuations.
Forecasting & Inventory Support
- Review customer forecasts and sales trends.
- Support inventory planning and stock management activities.
- Work with supply chain and operational teams to help maximise product availability and service levels.
- Assist in identifying potential stock risks and implementing corrective actions.
- Support the management of obsolete stock and product discontinuation plans.
About You
Skills & Attributes
- Strong commercial awareness with an interest in sales, retail, and business development.
- Highly analytical with excellent attention to detail.
- Passionate about health, beauty, and wellness products.
- Excellent organisational and time-management skills.
- Strong communication and relationship-building abilities.
- Proactive, enthusiastic, and eager to learn.
- Able to manage multiple projects and priorities effectively.
- Comfortable working with data and translating findings into actionable insights.
- Strong Microsoft Excel, PowerPoint, and reporting skills.
- A collaborative team player with a positive, can-do attitude.
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Experience Required
Essential
- Previous experience in a Business Development Executive, Account Executive, Sales Support, Commercial Support, or similar role.
- Experience supporting retail, FMCG, or consumer goods accounts.
- Strong analytical and reporting experience with the ability to interpret sales and commercial data.
- Experience working cross-functionally with commercial, operational, and product teams.
- Proficiency in Microsoft Excel and PowerPoint.
- Excellent organisational and administrative skills.
Desirable
- Experience supporting major grocery, retail, or international accounts.
- Experience within health, beauty, wellness, FMCG, or consumer goods sectors.
- Understanding of product development and new product launch processes.
- Experience using retailer portals, reporting tools, and sales data platforms.
- Knowledge of forecasting, demand planning, or inventory management processes.
What Success Looks Like
- Providing exceptional day-to-day support to the Business Development Manager and key customer accounts.
- Delivering accurate, timely reporting and commercial analysis.
- Supporting successful new product launches and customer projects.
- Building strong internal and external relationships.
- Contributing to account growth through proactive insight, organisation, and commercial support.
Who We Are & How We Work
We're a fast-moving, team-first business where the best idea wins regardless of where it comes from. Hierarchy doesn't slow us down - collaboration does the heavy lifting. People here take full ownership of their work, from the spark of an idea all the way through to results on shelf and numbers on a page. There's no passing the baton and walking away; you see it through, you learn from it, and you make it better next time.
We move quickly and adapt without drama. If a problem needs solving, we solve it — we don't wait for the perfect conditions or the perfect brief. That agility isn't just a working style, it's genuinely how we're structured: flexible in how and where we work, lean enough to make decisions fast, and trusting enough to give talented people real responsibility from day one.
This is a place where curious, driven, solutions-focused people do some of their best work — because they're given the space, the autonomy, and the team around them to make it happen. If you're energised by pace, motivated by ownership, and want to feel the direct impact of your work on a brand you're proud of, you'll fit right in.
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