Veriforce
Business Development Executive
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Business Development Executive
Department: Sales
Employment Type: Permanent
Location: Cardiff, UK
Reporting To: Sales Manager
Description
Creating Safer Workplaces for Everyone.
At SafeWorkforce and SafeHR, we’re passionate about helping businesses protect both their people and their operations. By bringing together our expertise across health and safety and HR, we now offer a more complete solution, supporting organisations to stay compliant, reduce risk, and build stronger, safer workplaces.
Our team combines decades of experience across both disciplines, working with over 2,000 customers across the UK. We don’t believe in one-size-fits-all; everything we do is tailored. Whether it’s navigating employment law, improving processes, or strengthening health and safety practices, we partner closely with businesses to deliver practical, effective solutions.
As part of our sales team, you’ll play a key role in representing both products, helping clients understand the full value of an integrated approach. It’s an opportunity to have broader conversations, build stronger relationships, and make a tangible impact on how organisations support their people.
If you’re looking for a role where your input is valued, your earning potential is strong, and you can genuinely make a difference to clients, this is a great time to join.
Using a consultative approach, you will build strong relationships, understand customer challenges, and deliver tailored solutions that add real value. By developing a high-quality pipeline and maximising conversion, you will consistently achieve and exceed targets while contributing to long-term customer success and business growth.
What that means day to day
- Proactively generate and qualify new business opportunities through a mix of inbound leads, outbound prospecting, and targeted campaigns
- Engage with SMEs to understand their HR and Health and Safety challenges, using a consultative approach to recommend the right solutions
- Manage and nurture a healthy sales pipeline, ensuring consistent activity and strong conversion rates at every stage
- Build and maintain strong relationships with prospects and internal stakeholders to maximise cross-sell opportunities
- Accurately track, forecast, and manage all activity within the CRM, maintaining high standards of data quality and reporting
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What you’ll need to be successful
To succeed in this role, you’ll be a confident and driven sales professional who thrives in a fast-paced, target-led environment. You’ll enjoy building relationships, asking the right questions, and delivering solutions that genuinely help customers. With a proactive mindset and strong organisational skills, you’ll be comfortable managing multiple opportunities while maintaining a high level of attention to detail.
- Proven experience in B2B telephone sales within a consultative environment
- Strong track record of achieving or exceeding new business sales targets
- Ability to manage and convert a pipeline of opportunities from lead through to close
- Excellent communication and relationship-building skills
- Experience working across both inbound and outbound sales activity
What you'll get in return
We have a hybrid workplace policy, where you will work from the office 3 days per week. We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work and below are some of the perks and benefits we offer:
Personal Health & Wellbeing / Benefits
- 🍼 Enhanced Parental Leave
- 🌴 Generous annual leave
- 🏥 Healthcare Plan
- 💟 Annual Giving Day – an extra day to give back to yourself or your community
- 🚲 Cycle-to-work Scheme
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Future Planning
- 💰 Pension scheme with employer contributions
- 🧬 Life Assurance – 3X base salary
- 💸 Rewards Program – access to discounts and cashback
- 🏫 LinkedIn Learning License for upskilling & development
Interested but don’t feel you meet all the requirements?
Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we do consider where an individual might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us!
Bring Your Whole Self to Work.
We are proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.
What you can expect if you apply:
- A response to your application within 15 working days
- An interview process consisting of:
- An initial discovery call with the recruiter
- A first stage interview via Microsoft Teams
- Additional interview (likely face to face) with the stakeholders you’ll be working with closely in the role
We’re keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.
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