Powerforce GB
Business Development Executive
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Business Development Executive - On Trade
About the Role
Passionate about pubs and eager to represent one of the UK’s leading beer portfolios?
Do you thrive in customer-facing sales environments and enjoy building long-term relationships?
Join Powerforce as a Business Development Executive (On Trade), working directly to support publication distribution and sales.
Full Time, Permanent Role
- Salary: £28,000 – £30,000 per annum
- Bonus Opportunity: 20% target bonus
- Company Car in lieu of expenses
- Hours: Monday – Friday (37.5 hrs/week)
- Territory: Bristol, South Wales, Exeter, and surrounding areas
Role & Responsibilities
You will take ownership of your defined territory, driving distribution, sales, and visibility for Molson Coors brands across leased and tenanted pubs and bars, helping customers grow their business while achieving channel objectives.
Sales & Distribution (Key Duties)
- Execute against Molson Coors brand objectives and contribute to sales targets.
- Build and nurture strong relationships with pub operators and decision-makers to secure long-term growth opportunities.
- Plan, sell, and negotiate distribution opportunities for draught products (both with existing and new customers).
- Use category-led selling to secure high-profit installations and customer-first solutions.
- Maximise brand visibility through route-to-market programmes, new product launches, and activations.
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Insight-Driven Territory Management
- Develop and execute a customer contact strategy, booking meetings and maintaining a sales pipeline.
- Accurately capture customer and sales data to inform reporting, future planning, and strategic goals.
- Analyse territory performance and adjust strategies to optimise profits.
Requirements & Qualifications
The ideal candidate is:
- Field sales experience (preferably in the UK On Trade sector).
- A confident, engaging communicator passionate about building meaningful relationships.
- Commercially driven, able to translate data into persuasive customer conversations.
- Organised, self-motivated, and adept at territory planning.
- Comfortable using sales technology and CRM tools.
- Experience with category-based selling techniques is advantageous.
Must Haves
- Valid full UK driving licence (held for a minimum of 12 months).
- A strong desire to build a successful career in field sales and hospitality.
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Why Join Powerforce?
In return for your dedication, we offer:
- Fully funded training on the Molson Coors portfolio plus ongoing coaching.
- The opportunity to work with world-class brewery brands.
- A supportive, values-driven culture—ranked 9th best place to work in the UK (Great Place to Work).
- Flexible 21 days annual leave + bank holidays (available to buy/sell).
- Comprehensive benefits including:
- Medicash (healthcare)
- Enhanced maternity and paternity leave
- Enhanced pension, life insurance
- Cycle-to-work scheme, Perkbox, Taste Card discounts
Our Culture
- Award-Winning: Recognition as FMBE’s Agency of the Year and Team of the Year (2022, 2023).
- Values-driven principles: "Make it yours. Build relationships that last. Strive for growth."
- Commitment to inclusion and belonging in a positive, empowering workplace.
Apply Now!
If you’re ready to represent powerhouse beer brands and grow in a high-energy sales environment, apply today.
Early applications encouraged, as we may close the vacancy before the advertised deadline.
Join our Award-Winning Team—where teamwork, growth, and success are celebrated every day! 🚀
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