Powerforce GB
Business Development Executive
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Business Development Executive – On Trade
Location:
- Birmingham, Stoke-on-Trent, Chester, and surrounding areas
Contract:
- Full Time, Permanent
Salary:
- £28,000 – £30,000 per annum + 20% bonus opportunity + Company Car
- Working Hours: Monday to Friday, 37.5hrs/week
Passionate about pubs and looking to represent one of the UK's leading beer portfolios? Do you thrive in customer-facing sales environments and enjoy building long-term relationships?
Join Powerforce!
About the Role
We are looking for an ambitious, driven and commercially-minded individual to join our On Trade field sales team, tasked with representing the Molson Coors draught portfolio under the Powerforce brand.
In this role, you will:
- Own and manage a defined territory, ensuring distribution, sales and visibility of Molson Coors brands across leased and tenanted pubs and bars.
- Support customers in growing their businesses while aligning with channel objectives.
- Work directly under Molson Coors, employed by Powerforce to deliver sales and distribution targets.
Key Responsibilities
As a Business Development Executive, you will:
Sales & Distribution
- Successfully plan, sell and negotiate new and incremental distribution opportunities for the Molson Coors draught portfolio, including existing and new customers.
- Employ a category-led selling approach to secure high rates of product sales and implement customer-first solutions.
- Maximise brand visibility through:
- Outlet and new product launches
- Activation projects
- Route-to-market programmes
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Territory & Relationship Management
- Develop and carry out an effective customer contact strategy, including proactive meeting scheduling and a robust sales pipeline.
- Accurately capture customer and outlet data, supporting reporting, commercial planning and future objectives.
- Analyse territory performance to identify opportunities, review progress, and optimise sales execution.
Requirements
We are seeking:
- Field sales experience (preferably within the UK On Trade sector).
- A confident communicator with a proven ability to build strong relationships.
- A commercially-oriented mindset, with skill in translating insights into customer conversations.
- Self-motivation, with skills in territory organisation and planning.
- Comfort using technology and data analysis to measure performance.
- Experience with category-based selling techniques (advantageous).
- Exceptional negotiation skills, with a focus on mutually beneficial outcomes.
Must-Haves
- Full UK driving licence held for a minimum of 12 months.
- A deep passion for the hospitality industry and a desire to excel in field sales.
What We Offer
In exchange for your expertise and dedication, we provide:
- Full training and coaching on category and brand knowledge, with ongoing development opportunities.
- Representation of a world-leading brewer.
- A supportive work environment, including:
- Wellbeing initiatives
- Personal development resources
- 21 days’ annual leave + bank holidays, with options to buy or sell holidays.
- Benefits including:
- Medicash
- Enhanced maternity/paternity leave
- Enhanced pension scheme
- Life insurance
- Cycle-to-work scheme
- Perkbox & Taste Card
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Meet Powerforce: Where Success Is Celebrated
At Powerforce, we are committed to excellence, focusing our energy on building strong relationships with both our team and customers. We prioritise fostering a culturally vibrant, performance-driven organisation where individual potential is maximised.
Why Join Us?
✳ A Great Place to Work – Ranked 9th in the UK for Large Organisations & a recipient of the Great Place to Work accolade for eight consecutive years.
✳ Award-Winning Excellence –
- Awarded Agency of the Year and Team of the Year in the last three years.
- Recognised as industry leaders with multiple FMBE awards, equivalent to the Academy/ industry's "Oscars".
✳ Values-Driven Culture –
- We operate by our core values:
- Make it yours
- Build relationships that last
- Strive for growth
✳ Inclusion & Belonging –
- We’re committed to building a welcoming, supportive workspace, where every individual feels safe, respected, and inspired.
Ready to take the next step? Apply today and help shape the future of some of the UK's most recognised beer brands!
Early applications are appreciated, as we reserve the right to close the vacancy prior to the advertised date.
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