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Location: Fully Remote (UK-based preferred, occasional travel for customer meetings, trade shows and industry events)
Salary: Competitive package, depending on experience. The overall compensation structure will be discussed during the interview process.
About Hipaws
Hipaws is a fast-growing UK-based pet brand focused on premium positioning, strong community engagement, and long-term brand equity. We operate primarily direct-to-consumer, with Amazon and our own website as key sales channels, while selectively expanding into wholesale and international markets.
We are a small but growing team and are looking for a Business Development Manager to lead our wholesale growth, develop strategic partnerships, and help expand Hipaws into new retail and commercial channels.
Role Overview
This is a role suited to someone who enjoys building commercial relationships and identifying new growth opportunities in an entrepreneurial environment. You will take ownership of developing Hipaws’ B2B strategy, acquiring new wholesale customers, and managing key commercial partnerships while working closely with the Founder on business growth priorities.
The role combines business development, account management, and commercial strategy. Over time, there is potential for this position to evolve into a Head of Business Development or Commercial Lead role as the business grows.
Key Responsibilities
Business Development & Sales
- Identify, approach, and secure new retail, wholesale, and distribution partners across the UK and selected international markets.
- Develop and manage the B2B sales pipeline from prospecting through to onboarding.
- Generate new commercial opportunities through outbound outreach, networking, and referrals.
- Prepare proposals, quotations, and commercial agreements.
- Negotiate pricing and partnership terms.
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Account Management & Partnerships
- Build long-term relationships with key wholesale customers and distributors.
- Ensure excellent customer experience throughout the onboarding process.
- Identify opportunities to grow existing accounts.
- Maintain regular communication with commercial partners.
- Support retailers with product launches and promotional activity.
Trade Shows & Industry Growth
- Represent Hipaws at trade shows, exhibitions, and networking events.
- Generate and qualify new business leads from industry events.
- Develop relationships with industry organizations and strategic partners.
- Identify new routes to market and partnership opportunities.
Commercial Planning & Reporting
- Monitor sales pipeline and partnership performance.
- Maintain accurate CRM records and sales reporting.
- Analyse commercial performance and identify growth opportunities.
- Work closely with the marketing team to align campaigns with wholesale growth objectives.
First 6–12 Months Focus
- Build a structured B2B sales pipeline.
- Secure new independent retail and wholesale accounts.
- Strengthen relationships with key commercial partners.
- Improve sales forecasting and reporting processes.
- Establish scalable systems to support future commercial growth.
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Candidate Profile
We are looking for someone who:
- Has 3+ years’ experience in business development, sales, or account management.
- Is commercially minded and confident building new business relationships.
- Has experience working in small or scaling businesses.
- Is comfortable working autonomously in a remote environment.
- Is an excellent communicator and negotiator.
- Is organised, proactive, and results-driven.
- Enjoys identifying opportunities and turning them into long-term partnerships.
- Experience within the pet industry, FMCG, consumer brands, or wholesale sales would be advantageous but is not essential.
Benefits
- Fully remote working.
- Flexible working structure.
- Workplace pension (in line with UK auto-enrolment requirements).
- Complimentary Hipaws products for your pets.
- 21 days annual leave plus UK bank holidays.
- Professional development support (where aligned with role objectives).
- Opportunity to grow into a senior commercial leadership role as the business scales.
Progression Path
This role has the potential to evolve into a senior commercial leadership position, including ownership of the wholesale function, distributor network, and future sales team, depending on business growth and performance.
If you enjoy building commercial partnerships and are excited by the opportunity to help grow an entrepreneurial pet brand, we would love to hear from you.
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