Fluid Fusion - Beer, Wine & Spirits Recruitment
Business Development Manager- East London
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Business Development Manager – London 📍 Field-based | On-trade & Independent Retail Focus
Do you thrive in the on-trade? Are you energised by getting brands in front of the right people, in the right venues, and making real commercial impact?
We're recruiting a Business Development Manager for a fast-moving premium drinks portfolio, covering East London and the independent retail scene. This is a field-based role where no two days look the same — you'll be out with customers, driving brand engagement, and building the kind of relationships that actually shift product.
What you'll be doing
- Managing a customer base of on-trade accounts, you'll be the face of a premium portfolio — delivering brand presentations, executing trade marketing activations, and ensuring standards are upheld across your patch.
- You'll work closely with brand partners to maximise contracted marketing spend, develop smart sales strategies to strengthen existing listings, and bring real commercial thinking to every customer interaction.
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What we're looking for
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Experience in drinks, F&B and/or drinks field sales is a must, but attitude and raw commercial ability matter just as much.
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You'll need to be the kind of person who spots an opportunity, acts on it, and doesn't need to be told twice. Specifically;
- Strong selling skills with the confidence to negotiate and influence at all levels
- Strong passion and knowledge of the spirits market
- A track record of juggling multiple priorities and delivering results
- Understanding of brand positioning and how it translates to the outlet level
- Skilled at building genuine, lasting customer relationships
- Proactive, solutions-focused, and comfortable working independently
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You'll be: Ambitious, articulate, dynamic, and genuinely passionate about drinks and people. A creative thinker who's as happy working autonomously as you are collaborating with a team.
Applicants can apply by providing their CV together with their current remuneration package. Applicants must be based and eligible to work without sponsorship in the UK.
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