AO
Business Development Manager - New Business
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CRITICAL Roles − New Business Development Manager (B2B) – AO (Uk Ltd Traders)
Job Overview
About the Role
At AO, we pride ourselves on making products simple, brilliant, and personal for both our customers and our team.
As we scale our B2B offering, we’re seeking a commercially-driven New Business Development Manager to help shape and grow this exciting area of our business.
In this full-sales-cycle B2B role, your focus will be on:
- Winning new commercial partnerships
- Insulating and growing existing accounts to deliver profitable revenue
- Partnering with organisations across charities, local housing authorities, estate agencies, and large corporate businesses—from first conversation through to onboarding, renewal, and long-term growth.
If you thrive on winning new business, building lasting partnerships, and love the challenge of relationship-driven sales, this role is for you.
Our collective energy is our superpower. Here at AO, success happens when we collaborate.
Key Responsibilities
You’ll be your own business activator, owning and driving:
- Pipeline growth: Building a pipeline of new and retained business opportunities
- New client acquisition: Identifying, engaging, and winning lucrative B2B partnerships
- Profitable revenue generation: Hitting and exceeding forecast targets
- Client partnership: Serving as the primary point of contact for key accounts, ensuring they feel supported, valued, and retained
- Cross-team collaboration: Aligning with Commercial, Trade, and Supply teams to optimise account performance
- Seamless onboarding: Bridging internal/external stakeholders for smooth transitions
- Account reporting: Producing clear, insightful regular updates on performance
- Brand engagement: Representing AO at exhibitions, networking events and industry forums with excellence
- Relationship-building: Cultivating long-term, trust-based relationships with senior stakeholders
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What We’re Looking For
For this fast-paced, revenue-driven role, we want someone with:
- B2B sales/business development experience—based or with measurable results
- A track record of generating new business and closing deals
- Strong commercial acumen paired with a results-first mindset
- The confidence and resilience to thrive in a collaborative, high-energy environment
- Rapport management skills: Patience and trust-building with senior stakeholders and long-term clients
- A full driving licence (essential)
Great Read: Why AO?
We are specialists in appliances and electricals, but also far more than that. For 25+ years, we’ve built a reputation as the UK’s most trusted retailer:
- 4.9-star rated on Trustpilot (~1M reviews)
- More five-star reviews than any other electrical retailer
At AO, trust is everything—for our customers, our team, and our community.
What We Offer You
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We design our benefits to support who you are, personally and professionally.
| Benefit | Details |
|---|---|
| Holidays | 25 days (plus bank), rising to 27 days after 2 years |
| Pension | Matching contributions (5% salary) for your future |
| AO Arena Perks | Priority tickets.and free event access |
| Health & Wellbeing | On-site spa, virtual GP access, mental health support |
| Discounts | Exclusive AO price cuts across all products |
| Family Support | Enhanced leave for maternity, paternity & adoption |
| Give Back | 2 paid charity work days per year |
| In-house Perks | Free on-site parking, subsidised morning coffee/breakfast, and more |
Next Steps
Curious about how you could shape this role? Tailor your application to your unique story. Because here at AO, it’s who you are—not just what’s on your CV—that drives us forward.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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