Minerva Virtual Academy (MVA)
Business Development Manager, Schools & Local Authorities
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Job Title: Business Development Manager, Schools & Local Authorities
Location: London / hybrid
Line Manager: Head of Admissions & Sales
Team: Growth
Working Hours: Full-time 37.5 Hours per week
Salary: £45,000 – £50,000
Please ensure you do not delay your application; we reserve the right to close the advert early and may shortlist early.
About MVA
Minerva Virtual Academy is the UK's fastest-growing online school. As we enter a new phase of growth, we are scaling our school and local authority partnerships, expanding our impact, and establishing MVA as the go-to online school for dual enrolment, alternative provision, and independent school support.
The Role
This is a senior role for a dynamic and results-oriented Business Development Manager who will both lead the delivery of our 2025 school and LA growth strategy and oversee other business development professionals across the business. You will be a strategic executor and team leader, capable of taking a hands-on role in outreach while also coaching, managing, and coordinating across multiple business development channels.
Key Responsibilities
- Execute targeted outreach campaigns to schools and local authorities to deliver our core growth strategy.
- Lead the implementation of outreach across school networks, LAs, education bodies, and key associations (COBIS, ISA, HMC).
- Build and manage a high-performing business development team, providing leadership, mentoring, and performance tracking.
- Coordinate the development and delivery of outreach strategies across the business, ensuring alignment with central goals and messaging.
- Oversee CRM use and sales funnel performance across team members, setting KPIs and monitoring progress.
- Represent MVA at major education conferences, events, and thought leadership opportunities.
- Own key relationships with strategic partners, local authorities, and MATs.
- Work closely with the CEO, Head of Strategy, and Marketing to evolve and optimise the broader business development roadmap.
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Day-to-day Execution
- Targeted outreach campaigns (email, LinkedIn, calls) to Heads, SENCOs, Deputy Heads, Pastoral Leaders, and LA decision-makers.
- Deliver the dual enrolment growth strategy, reaching over 1,000 schools and scaling to 250+ dual-enrolled pupils.
- Lead communication with Local Authorities, pitching MVA as a cost-effective, high-quality alternative provision for EHCP and NEET pupils.
- Represent MVA at school and education events, including BETT, NASEN Live, and Headteacher forums.
- Support partnership development with associations and develop speaking opportunities.
- Contribute to pitch decks, email campaigns, and sales collateral.
- Manage Discovery Calls with school leaders.
- Track leads, pipeline activity, and conversion performance via CRM.
Who You Are
- 4-6+ years' experience in business development, partnerships, or sales, ideally in education, charity, or edtech.
- Experienced team leader, confident in managing people, targets, and outcomes.
- Outstanding communication skills, both written and verbal.
- Strategic mindset with the ability to zoom out and lead big-picture growth plans while delivering tactical results.
- Entrepreneurial spirit and a deep belief in MVA's mission to support pupils who thrive best in flexible, online environments.
We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.
To apply for this role, please submit your CV and a strong, supporting Cover Letter in PDF form. Any applications received without a cover letter will not be considered.
About MVA
MVA is an affordable, accessible online independent school that delivers world-class education with a true sense of community. It is the perfect school for modern times - combining smart technology and engaging online resources with one-to-one support, active group learning, and exciting multi-disciplinary projects.
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We offer students the flexibility to learn from the comfort of their home, and anywhere in the world while ensuring they develop the social skills required to live fulfilling lives and succeed in the workplaces of the future. We champion self-sufficiency, collaboration, problem-solving, creative and critical thinking, leadership, and mindfulness.
Our motto - Together We Thrive - is translated into the day-to-day experience of students & staff at the school through our Ways of Being, devised by students for the whole community. We endeavour always to be:
- Ambitious
- Aware
- Considerate
- Kind
- Mindful
- Reflective
- Responsible
Safeguarding
MVA is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. Applicants will be required to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service (DBS). As part of our Safer Recruitment Policy online searches will also be carried out as part of due diligence checks ahead of any interviews.
Diversity
MVA values the diversity of our workforce and welcomes applications from all sectors of the community.
Contact Information
If you have any questions relating to this opportunity, please refer to the attached 'Recruitment FAQs' document. If your question is not answered in the document, then please direct them to recruitment@minervavirtual.com. Please do not email CVs directly to this address as they will not be considered an application for the role, you must submit your interest via the online application only.
Please ensure you do not delay your application; we reserve the right to close the advert early and may shortlist early.
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