Value Added Recruitment Ltd
Business Development Manager to Player Manager
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IT Modern VAR Sales - New Business Development Manager – Moving to Regional Player Manager
North West / Yorkshire - To suit candidate based near Leeds, Sheffield or Manchester close to M1/M6 corridor for regional travel.
£ Highly Competitive Basic + Uncapped Commission (OTE £200k+)
Remote – changing to Hybrid on opening of northern office TBC.
Are you a high-performing IT sales professional looking for the opportunity to build something of your own?
Value Added Recruitment is working with an award-winning, fast-growing IT solutions provider is seeking a Regional Player-Manager to establish and scale its presence across the North. This is a rare opportunity to join during a significant growth phase, build a regional territory from the ground up, and progress into a leadership position as the region expands.
Initially operating as an individual contributor, you'll focus on winning new business, developing strategic relationships, and creating a strong regional footprint before transitioning into a team leadership role with responsibility for building and managing a high-performing sales team.
The Opportunity
This role offers the chance to:
- Build and own a regional territory from scratch. They do have 2 major clients in the North as case studies
- Win new business across mid-market and entry level enterprise organisations – up to 2000 seats
- Progress into leadership and team management
- Influence regional strategy and growth plans
- Develop a long-term regional business with significant earning potential
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What You'll Be Doing
Build the Region
- Drive new logo acquisition across the North
- Build a strong pipeline within target accounts
- Establish market presence and key customer relationships
- Work closely with vendor and internal teams to secure opportunities
- Become the recognised face of the business within the region
Scale and Structure
- Create a repeatable territory and pipeline strategy
- Support recruitment of sales and business development talent
- Define sector and vertical market focus
- Begin taking on leadership responsibilities
Lead the Region
- Build and manage a high-performing regional team
- Establish a physical office presence
- Drive scalable and profitable revenue growth
- Operate with a regional business-owner mindset
What We're Looking For
- Minimum 5 years' sales experience within a VAR, MSP or IT solutions environment
- Strong new business development track record
- Experience selling a combination of:
- Cloud Solutions
- Infrastructure
- Cyber Security
- Managed Services
- Existing network across Leeds, Manchester and the wider North
- Proven success winning and developing mid-market and enterprise customers
- Entrepreneurial mindset with ambitions to progress into leadership
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Key Competencies
- Strategic account development
- Consultative, value-led sales approach
- Commercial negotiation and deal structuring
- Senior stakeholder engagement (CIO, CTO, CISO level)
- Consistent overachievement against revenue targets
Package & Benefits
- £50,000–£60,000 basic salary
- Uncapped commission structure
- OTE £200,000+ Comm paid at 22% of GP!
- Accelerators for over-performance
- Quarterly performance bonuses
- Private healthcare with mental health support and 24/7 GP access
- Income protection
- Death in service benefit
- Additional annual leave, including birthday leave
- High performer incentives including fine dining experiences and annual overseas trips
- Ongoing training and professional development
Career Progression
This position has a clearly defined route into senior leadership, with opportunities to progress into Regional Head or Director-level roles as the business continues its ambitious expansion plans.
If you're ready to combine entrepreneurial freedom, leadership progression and exceptional earning potential, we'd love to hear from you!
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